PENGEMBANGAN PASAR DANDAYA SAING PRODUK-PRODUK UMKM DI KABUPATEN NIAS UTARA

Authors

Mario Nicolas Munthe Staff BPS Papua Barat

Keywords:

UMKM, market development, competitiveness

Abstract

The purpose of this study was to determine the market development and competitiveness of UMKM products in North Nias Regency. Data needed in this study are primary and secondary data. The data analysis method used is a descriptive statistical approach. The results of the study show that: develop UKMK commodities that have local, regional, national and export markets, improve quality by using technology and increase exports, improve product quality and increase the number of assistants and pay attention to the quality of raw materials and conduct training for UMKM entrepreneurs. production can be competitive and comparative.

References

BPS, 200, Statistik Usaha Kecil Menengah Tahun 2012-2017 diakses darihttp://www.depkop.go.id

Tambunan, Tulus, Usaha Mikro Kecil dan Menengah di Indonesia: Isu-isu Penting, Jakarta: LP3ES, 2012.

R.Supriadi, dkk.,Strategi Pengembangan Usaha Bawang Goreng pada UMKM Usaha Bersama di desa Bolupountu Jaya Kecamatan Sigi Biromaru Kabupaten Sigi, Jurnal, ISSN : 2338-3011, (Agustus, 2013).

David, Fred R., dan Forest R. David, Manajemen Strategik: Konsep Suatu Pendekatan Keunggulan Bersaing, Jakarta: Salemba Empat, 2015.

Mulyono, Mauled, Menggerakan Ekonomi Kreatif: Antara Tuntutan dan Kebutuhan, Jakarta: Rajawali Pres, 2010.

Pangestu, Mari Elka, Ekonomi Kreatif: Kekuatan Baru Indonesia Menuju 2025, (Kementerian Pariwisata dan Ekonomi Kreatif RI, 2014). Pangestu, Mari Elka, Ekonomi Kreatif: Rencana Aksi Jangka Menengah 2015-2019, (Kementerian Pariwisata dan Ekonomi Kreatif RI, 2014).