Jurnal Manajemen dan Bisnis

ANALISIS BUSINESS MODEL CANVAS PADA UNIT BISNIS KULINER TERINTEGRASI URBAN FARMING

Gresia Natalia — 2026-09-25

The growth of urban farming initiatives in Indonesia has spurred the emergence of integrated business models combining hydroponic cultivation with culinary downstream processing units. Studies on the Business Model Canvas (BMC) in urban farming generally focus on the production sector—specifically hydroponic cultivation—as the sole subject, while culinary downstream processing units that utilize their own harvests have rarely been comprehensively examined. This study aims to map and analyze the nine elements of the BMC at Kedai Aksioma, a culinary business unit of Jatinangor Urban Farming (JUF) that integrates five food and beverage outlets with four hydroponic crops. The study employed a qualitative method using a single-case study approach through participatory observation, in-depth interviews with key informants, and documentation conducted from June 30, 2025, to September 8, 2025. The results show that Kedai Aksioma builds its value proposition through the differentiation of fresh hydroponic-based products, on-site tourism experiences in the greenhouse, and agro-education directly linked to culinary recreational facilities, supported by four main customer segments, three distribution channel approaches, and three forms of customer relationships. The upstream-downstream integration model is capable of absorbing 30% of Jatinangor Urban Farming’s (JUF) daily hydroponic production, resulting in a 5% increase in added value compared to the sales margin of raw hydroponic produce. Revenue streams are diversified through the sale of hydroponic produce, operational partnerships, and the agro-education services sector. The BMC mapping in this case study can serve as a strategic reference for the development of similar urban farming initiatives focused on upstream-downstream integration.

PENERAPAN ETIKA DI LINGKUNGAN KERJA SEBAGAI PENINGKATAN KINERJA KARYAWAN

Perdananta Putra Tarigan — 2026-09-25

Work ethics are a set of values, norms, and moral principles that serve as guidelines for individuals in carrying out their duties and responsibilities in the workplace. The implementation of good work ethics can create a harmonious working environment, enhance productivity, and develop employees' professional character. This article aims to examine the importance of implementing ethics in the workplace as an effort to improve employee quality. The method used in this study is a literature review, which involves collecting and analyzing information from books, academic journals, and previous research relevant to the topic.

KERJA SAMA TIM MEMPERKUAT KINERJA KARYAWAN (SEBUAH TINJAUAN LITERATUR)

Boni Panahatan Sitorus — 2026-09-25

Kerja sama tim merupakan salah satu faktor strategis yang memengaruhi keberhasilan organisasi dalam mencapai tujuan bisnis. Artikel ini bertujuan menganalisis peran kerja sama tim dalam meningkatkan kinerja perusahaan melalui kajian literatur. Penelitian menggunakan metode deskriptif kualitatif dengan pendekatan studi pustaka. Hasil kajian menunjukkan bahwa kerja sama tim yang efektif mampu meningkatkan produktivitas, kualitas pengambilan keputusan, inovasi, efisiensi operasional, dan kepuasan kerja karyawan. Faktor-faktor yang memengaruhi keberhasilan kerja sama tim meliputi komunikasi, kepemimpinan, kepercayaan, budaya organisasi, dan sistem penghargaan. Oleh karena itu, perusahaan perlu mengembangkan budaya kolaboratif untuk menciptakan keunggulan kompetitif yang berkelanjutan.