Analisis Kepuasan Konsumen Point Kupi Kabupaten Aceh Barat
DOI:
https://doi.org/10.54367/agriust.v4i1.3505Keywords:
Coffee Shop, Consumer Satisfaction, Service QualityAbstract
Demonstrating customer satisfaction is important for marketers because it is often considered a fairly important determinant of repeat purchases. This study aims to analyze consumer satisfaction with services and products at Point Kopi. A survey method was used with a structured questionnaire to collect data from respondents. Statistical analysis will be conducted to evaluate consumer perceptions of service quality, products, and other factors that may affect satisfaction levels. Based on the results of the Customer Satisfaction Index (CSI) analysis, it produces a value of 84.55% which indicates that overall consumers are very satisfied with Point Kupi. This shows that Point Kupi's performance is in accordance with consumer expectations.References
Alamsyah, A. N., Masken, E. L., & Prasetyo, A. (2023). The Effect of Advertising on social media on Fashion Product Purchase Decision. International Journal of Research and Applied Technology, 3(June), 61-68.
Mulyo Sanusi, W., & Joko, S. (2018). Metode Customer Satisfaction Index (CSI) Untuk Mengetahui Pola Kepuasan Pelanggan Pada E-Commerce Model Business to Customer. Jurnal Informatika Upgris, 4(1), 38-45.
Tampanguma, I. K., Kalangi, J. A. F., & Walangitan, O. (2022). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Rumah Es Miangas Bahu Kota Manado. Productivivty, 3(1), 7-12.
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Published
2023-12-20
How to Cite
Aulia, M. R., Harinal, H., Ananda, F. N. ., Dalimunthe, W. ., FZ, M. R., & Murnisyati, M. (2023). Analisis Kepuasan Konsumen Point Kupi Kabupaten Aceh Barat. Jurnal Agriust, 4(1), 18–23. https://doi.org/10.54367/agriust.v4i1.3505
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