Mekanisme Rantai Pasok pada Kawasan Agroeduwisata di Desa Wisata Cisande Kabupaten Sukabumi
DOI:
https://doi.org/10.54367/agriust.v6i2.6608Keywords:
Agroeduwisata, Efektivitas Operasional, Rantai PasokAbstract
ABSTRACT This study aims to analyze the structure of the supply chain mechanism (product, information, and financial flows) and evaluate its operational effectiveness in creating added value for local communities in the agro-edu-tourism area of Cisande Tourism Village, Sukabumi Regency. The research uses a descriptive qualitative method with a case study design. Data collection was conducted through in-depth interviews, observation, and documentation involving ten key informants selected by purposive sampling. The results show that the supply chain mechanism is vertically integrated, with the Tourism Awareness Group (Pokdarwis) acting as the integrator. The product flow transforms commodities into on-site educational packages without centralized storage facilities. Information flow is managed via instant messaging but is hindered by non-booking tourists. Financial flow applies a one-gate system with a 50% down payment scheme and markup pricing. This supply chain effectively breaks dependence on middlemen and increases the price margin for upstream communities. However, operational effectiveness is still constrained by high idle capacity due to demand fluctuations, damaged infrastructure, and failure to absorb the adult companion segment. In conclusion, supply chain management has provided economic added value but requires mitigation strategies such as a buffer stock system and market diversification.References
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