STUDI PENGARUH SIGNAGE TERHADAP ESTETIKA VISUAL KORIDOR JALAN AHMAD YANI MEDAN DITINJAU DARI ASPEK HARMONI DAN KONTRAS

Authors

  • Ryan Muharram Fak Teknik, Universitas Katolik Santo Thomas SU
  • Raimundus Pakpahan Fak Teknik, Universitas Katolik Santo Thomas SU
  • Putri P. Napitupulu Fak Teknik, Universitas Katolik Santo Thomas SU

DOI:

https://doi.org/10.54367/alur.v1i1.200

Keywords:

signage, aesthetic, visual, corridor

Abstract

Signage is one of the constituent elements of the city; there are so many types of signage, this study is limited to one type of signage only which is billboards. The diversity of existing billboards will be interesting when properly planned if the presence of billboards are not set properly and by its function than it is not impossible that the expected atmosphere can turn into an unpleasant atmosphere and damage the value of visual aesthetics. In the aesthetics there are harmony and contrast; as is a theory that supports the success of the design of public space regarding aesthetics is good to avoid the monotony and has a quality appeal. The research problem is how the billboards influence visual aesthetics on Ahmad Yani Medan road viewed from the aspect of harmony and contrast. Population in this research is billboards located along Jl. Ahmad Yani Medan. To complete the necessary data in this study, the researchers conducted data collection through observation and also the collection of related literature which became the main instrument in collecting primary data. This study is descriptive in which the data obtained in the field is collected and then analyzed, and the results described gradually in the form of writing. This study found that the influence of the existence of billboards along the road Ahmad Yani Medan has not fulfilled the aesthetic aspects in harmony and contrast.

Author Biographies

Ryan Muharram, Fak Teknik, Universitas Katolik Santo Thomas SU

Dosen Tetap UNIKA Santo Thomas SU

Raimundus Pakpahan, Fak Teknik, Universitas Katolik Santo Thomas SU

Universitas Katolik Santo Thomas SU

References

Adityan, Novri, 2008, Penerapan Signage dalam Mall, Skripsi Departemen Arsitektur Fakultas Teknik Universitas Indonesia

Catanese, Anthony; Snyder, James, 1984, Pengantar Perancangan Kota (Introduction to urban Planning ), Penerbit Erlangga

Ching, Francis D.K, 1993, Arsitektur Bentuk, Ruang dan Tatanan, Penerbit Erlangga

Ishar, H,K, 1992, Pedoman Umum Merancang Bangunan, Penerbit PT Gramedia, Jakarta

Murtomo, B.Adji, 2007, Penataan Papan Reklame Pada Penggal Hayam Wuruk Semarang, Enclosure Jurnal Ilmiah Perancangan Kota dan Permukiman Volume 6 No.1

Sudarwani, Maria, 2010, Pengaruh Signage Pada Bangunan-Bangunan Komersil Terhadap Estetika Visual koridor, Thesis Universitas Diponegoro.

Http://PotretKotaMedanTempoDuludanKini/Tipsiana.htmldibuka pada 29 juli 2015

Published

2018-06-07

How to Cite

Muharram, R., Pakpahan, R., & Napitupulu, P. P. (2018). STUDI PENGARUH SIGNAGE TERHADAP ESTETIKA VISUAL KORIDOR JALAN AHMAD YANI MEDAN DITINJAU DARI ASPEK HARMONI DAN KONTRAS. ALUR : Jurnal Arsitektur, 1(1), 30–36. https://doi.org/10.54367/alur.v1i1.200

Issue

Section

Artikel

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.