The Influence of Places and Facilities on People's Buying Interest (Case Study of Jatibaru Garden Housing)

Authors

  • Supriani Barus Management Study Program, Sekolah Tinggi Ilmu Ekonomi LMII, Indonesia

Keywords:

Influence, Place, Facilities, Buying Interest

Abstract

This study aims to determine the effect of place on people's buying interest in Jatibaru Garden housing, (2) to determine the effect of facilities on people's buying interest in Jatibaru Garden housing. Based on the results of the analysis and discussion that has been carried out, the following conclusions are obtained: (1) The results of multiple linear regression analysis obtained the coefficient value for the facility variable (X1) of 0.123. 0.030 < 0.05. So it can be concluded that the facility has a significant effect on people's buying interest in Jatibaru Garden housing (H1 is accepted and H0 is rejected). (2) The results of multiple linear regression analysis obtained the coefficient value for the location variable (X2) of 0.157 based on the t test, the value tcount > ttable that is equal to 2.267 > 1.985 with a significance value of 0.026 < 0.05. So it can be concluded that the place has a significant effect on people's buying interest in Jatibaru Garden housing (H1 is accepted and H0 is rejected).

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Published

2023-02-22

How to Cite

Barus, S. (2023). The Influence of Places and Facilities on People’s Buying Interest (Case Study of Jatibaru Garden Housing). International Conference of Omnibus Omnia, 1, 53–58. Retrieved from https://ejournal.ust.ac.id/index.php/InCOMNIA/article/view/2666

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