BOOSTING BRAND AWARENESS: LEVERAGING CONTENT MARKETING AND SOCIAL MEDIA FOR GREATER VISIBILITY AND ENGAGEMENT IN PROPERTY BUSINESS

Authors

  • Raya Panjaitan Universitas HKBP Nommensen
  • Cindy Braveta Purba Program Magister Manajemen, Pascasarjana, Universitas HKBP Nommensen

DOI:

https://doi.org/10.54367/jmb.v20i2.3514

Keywords:

Brand Awareness, Content Marketing, Social Media Marketing

Abstract

This study examines the effects of content marketing and social media on brand awareness for PT. Peta Property Indonesia in Medan, employing a quantitative approach with descriptive statistics. It analyzes how these digital strategies enhance the company's visibility and consumer engagement. The research finds that content marketing and social media significantly increase brand awareness, attributed to the unique, engaging, and informative nature of the company's content. This includes well-presented property information, which is easily accessible and understandable to consumers. By strategically showcasing a range of properties, including new developments and secondary market listings, the content effectively informs consumers about available options. Additionally, incorporating interactive elements like quizzes and games into the content boosts engagement and fosters a two-way communication channel. The study concludes that effective content marketing and social media use are crucial for enhancing brand visibility and establishing a stronger connection with the target audience for PT. Peta Property Indonesia.

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Author Biography

Raya Panjaitan, Universitas HKBP Nommensen

Dosen

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Published

2020-12-11

How to Cite

Panjaitan, R. ., & Purba, C. B. . (2020). BOOSTING BRAND AWARENESS: LEVERAGING CONTENT MARKETING AND SOCIAL MEDIA FOR GREATER VISIBILITY AND ENGAGEMENT IN PROPERTY BUSINESS. Jurnal Manajemen Dan Bisnis, 20(2), 247–256. https://doi.org/10.54367/jmb.v20i2.3514

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