EFEK MODERASI LITERASI GIDITAL PADA PENGARUH DIGITAL EKONOMI TERHADAP PERKEMBANGAN UMKM KOTA MEDAN
Keywords:
Digital Economy, Digital Literacy, UMKM DevelopmentAbstract
The development and economic growth of Indonesia is assisted by small and medium-sized micro enterprises (UMKM). With digital literacy as a moderator variable, this study aims to test the impact of the digital economy on UMKM's revenue in Medan City. In this study, a descriptive quantitative method was used; the sample used was a UMKM perpetrator in Medan City, with 100 respondents. Smart PLS version 3.0 is the analytical tool used. The results of this study show that the digital economy has a positive and significant impact on the income of small and medium-sized enterprises (SMEs) in the field. Digital literacy also plays an important role in regulating both variables. So, if digital literacy is maximized, UMKM's revenue will increase.Warning: Invalid argument supplied for foreach() in /opt/lampp/htdocs/ojs/plugins/generic/usageStats/UsageStatsPlugin.inc.php on line 788
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