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Sagala, R. 2017. PENERAPAN MARKETING MIX TERHADAP BRAND EQUITY PERGURUAN TINGGI SEBAGAI SEBUAH TINJAUAN LITERATUR. Jurnal Manajemen dan Bisnis. 11, 1 (Dec. 2017), 66–84. DOI:https://doi.org/10.54367/jmb.v11i1.117.