NABABAN, T. S.; PANJAITAN, R.; PANJAITAN, F.; MUNTHE, K. WILLINGNESS TO PAY: A PROXY TO PRODUCT PRICE. Jurnal Manajemen dan Bisnis, [S. l.], v. 21, n. 1, p. 137–143, 2021. DOI: 10.54367/jmb.v21i1.1192. Disponível em: https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/1192. Acesso em: 3 jul. 2024.