PANJAITAN, R.; MANURUNG , H. . EXPLORING THE IMPACT OF EXPERIENTIAL MARKETING, WORD-OF-MOUTH (WOM), AND PROMOTIONAL STRATEGIES ON USER LOYALTY TOWARDS THE TOKOPEDIA APP. Jurnal Manajemen dan Bisnis, [S. l.], v. 21, n. 2, p. 313–324, 2021. DOI: 10.54367/jmb.v21i2.3530. Disponível em: https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/3530. Acesso em: 3 jul. 2024.