https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/issue/feed Jurnal Manajemen dan Bisnis 2024-08-21T05:58:30+02:00 Kornel Munthe tonni.budidarma@gmail.com Open Journal Systems <p>Jurnal Manajemen dan Bisnis (JMB), <strong>p-ISSN : 1412-0593, e-ISSN : 2685-7294</strong>, bertujuan untuk menyebarluaskan hasil penelitian di bidang ilmu manajemen dan bisnis seperti Manajemen Sumber Daya,Manajemen Keuangan, Manajemen Sistem Informasi, Manajemen Bisnis, Organisasi dan Tata Kelola serta bidang lainnya dalam Rumpun Ilmu Ekonomi Manajemen kepada para akademisi, praktisi, mahasiswa, dan pihak lain yang berminat. JMB menerima kiriman artikel yang ditulis dalam bahasa Indonesia atau bahasa Inggris. Penulis artikel harus menyatakan bahwa artikel yang dikirim ke JMB adalah belum pernah dikirim atau dipublikasikan dalam jurnal yang lain</p> https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4032 PENGARUH SUKU BUNGA, LIKUIDITAS DAN MATURITY TERHADAP HARGA OBLIGASI KORPORASI DI BURSA EFEK INDONESIA 2024-08-20T19:06:27+02:00 Donalson Silalahi donalson_silalahi@yahoo.co.id Devi Sartika Ndruru donalson_silalahi@yahoo.co.id <p><em>&nbsp;</em></p> <p><em>This research aims to determine and explain the influence of interest rates, liquidity and maturity on corporate bond prices on the Indonesian Stock Exchange. This research was conducted on bonds on the Indonesian Stock Exchange with the research period covering the 1st quarter to the 4th quarter of 2020-2022. The population in this study was 705 bond codes, and the sample used was 38 bond codes selected using a purposive sampling method so that 456 observation data were obtained. The analysis technique used in this research is multiple linear regression. The research results show that the interest rate has a negative and significant effect on bond prices with a linear regression coefficient of -2.356 and a significance value of 0.000. Liquidity (trading volume) has an insignificant influence on bond prices with a linear regression coefficient of -0.001 and a significance value of 0.456. Meanwhile, maturity (remaining life) has a positive and significant effect on bond prices with a linear regression coefficient of 0.283 and a significance value of 0.000.</em></p> 2024-08-20T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4033 PENGARUH PEMASARAN DIGITAL DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA HOTEL GRAND ORRI BERASTAGI 2024-08-20T19:20:57+02:00 Peran Simanihuruk peransimanihuruk09@gmail.com Fitri Anita Br Tarigan peransimanihuruk09@gmail.com 2024-08-20T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4034 MOTIVASI DAPAT MEMEDIASI KOMPENSASI DAN PELATIHAN TERHADAP KINERJA KARYAWAN (STUDI PADA PT. PACIFIK MEDAN INDUSTRI) 2024-08-20T19:36:59+02:00 Dennis Widjaja dwidjaja671@gmail.com Anton Anton nganton475@gmail.com Rezeki Rezeki rezekiong8@gmail.com Martinus Tjendana tjendanamartinus4@gmail.com Elisha Sunijati ElishaSunijat@gmail.com <p><em>The purpose of this research was to determine the effect of compensation and training on performance with motivation as an intervening variable at PT Pacifik Medan Industri. The method used in this research is a quantitative descriptive method which is carried out through data collection using questionnaires and statistical testing data analysis. The population taken in this research were all 143 employees of PT Pacifik Industri Medan. With random sampling technique. The sampling method uses the Slovin formula with an error rate of 5%, so the sample is 105 people. The data analysis used is path analysis using the Sem application via Smart PLS 26. The results show that there is an influence between Compensation on Motivation, and Training has an influence on Motivation. Motivation can mediate compensation and training on employee performance, and there is an influence of motivation on performance, and there is a simultaneous relationship between compensation and training on employee performance.</em></p> 2024-08-20T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4035 ANALISIS INTERPERSONAL COMMUNICATION DALAM MEMEDIASI TRANSFORMATIONAL LEADERSHIP TERHADAP EMPLOYEE PERFORMANCE PADA PT. PELINDO MULTI TERMINAL BRANCH BELAWAN 2024-08-21T02:22:47+02:00 Martin Martin m4rt1n.myrafa@gmail.com Purjianto Purjianto purjianto295@gmail.com <p><em>Many factors can influence a person's performance, one of which is interpersonal communication. Interpersonal communication and performance are closely related and both are interrelated. Apart from interpersonal communication, transformational leadership can also influence employee performance where transformational leadership can strengthen or weaken employee performance. This research approach is qualitative with the Structural Equation Modeling (SEM) model. This approach is able to test the most ideal model in estimating endogenous variables. The population in this study were employees who worked at PT. Pelindo Multi Terminal Branch Belawan with a total of 278 employees, Transformational Leadership directly has a positive effect on Interpersonal Communication. Transformational Leadership directly has a significant effect on Employee Performance. Interpersonal Communication directly influences Employee Performance. Indirectly, Interpersonal Communication has no role in mediating Transformational Leadership on Employee Performance.</em></p> 2024-08-20T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4036 PENGARUH FASILITAS, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA GOLDVITEL HOTEL SURABAYA 2024-08-21T03:03:41+02:00 Chika Natasya Chika.natasya@student.ukdc.ac.id Jessica Angelia Rosyadi Jessica.rosyadi@student.ukdc.ac.id Juliani Stefani Deograsias juliani.stefani@student.ukdc.ac.id Yoseph Yustinianus Ferdinand deograsias.yoseph@ukdc.ac.id <p><em>This Research is made to proof and analyse the effect of Facilities, Quality of Service, and Price on Customer Satisfaction at Goldvitel Hotel located at Jl. Basuki Rahmat No.147, Surabaya. In this researchers in this research uses quantitative approach with sample taken using Nonprobability&nbsp;&nbsp; Sampling with purposive sampling type and using a 0 liker scale questionnaire. The data analysis technique used is multiple linear regression analysis using the SPSS 26 application. There are 75 Respondents the results shows that Price (X2), and Quality of Service (X3) has a significant and positive correlation on Customers Satisfaction. Meanwhile, Facility (X1) has not a significant and negative correlation on Customer Satisfaction. This significant and negative association is likely caused by customer’s tendency to ignore the facility provided if the price offered is low enough</em></p> 2024-08-21T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4037 PENGARUH KERJASAMA TIM DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. FUJI SEAT INDONESIA KARAWANG 2024-08-21T03:19:35+02:00 Irma Ayu Pratiwi 2210631020220@student.unsika.ac.id Novian Ekawaty novianekawaty@g.mail.com <p><em>This study aims to determine how work discipline and teamwork impact the performance of employees of PT Fuji Seat Indonesia Karawang. This research applies quantitative methods with descriptive and causal associative techniques. Data was collected through observation, questionnaires, and literature studies. The data were tested for validity and reliability, coefficient of determination, multiple linear regression analysis, classical assumption test (R2), and descriptive analysis. The study population was all employees of PT Fuji Seat Indonesia Karawang, and the sample was calculated using the Slovin formula with an error rate of 5%, such as The research shows that work ethics and teamwork significantly improve employee outcomes, both partially and simultaneously. Effective teamwork characterized by good communication, trust, mutual trust, mutual support, recognition, and collective problem solving, as well as a high level of work diligence in terms of attendance, adherence to work rules and standards, vigilance, and ethical behavior, is proven to contribute to improved employee performance. This research suggests that companies should facilitate and encourage good teamwork and strictly enforce work discipline to achieve optimal employee performance. Future research can expand the scope by involving more respondents from various companies and industries, adding additional variables that may have an impact on employee performance, and using mixed methods to gain deeper insights</em></p> 2024-08-21T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4038 PENGARUH GAYA KEPEMIMPINAN BEBAN KERJA DAN KOMPENSASI TERHADAP TURNOVER INTENTION BERDASARKAN PERSEPSI KARYAWAN PT. ALLESIA INTERNATIONAL 2024-08-21T03:44:10+02:00 Hermin Nainggolan herminnainggolan@stiebalikpapan.ac.id Siti Patimah herminnainggolan@stiebalikpapan.ac.id Dinar Afidah Pravita Putri herminnainggolan@stiebalikpapan.ac.id <p><em>This</em> <em>research</em> <em>aims</em> <em>to</em> <em>determine</em> <em>the</em> <em>influence</em> <em>of</em> <em>leadership</em> <em>style,</em> <em>workload</em> <em>and</em> <em>compensation</em> <em>on</em> <em>turnover</em> <em>intention</em> <em>at</em> <em>PT.</em> <em>Allesia</em> <em>International</em> <em>Balikpapan.</em> <em>The</em> <em>sample</em> <em>used</em> <em>in</em> <em>this</em> <em>research</em> <em>was</em> <em>employees</em> <em>of</em> <em>PT.</em> <em>Allesia</em> <em>International</em> <em>Balikpapan</em> <em>with</em> <em>a</em> <em>total</em> <em>of</em> <em>37</em> <em>respondents.</em> <em>The</em> <em>data</em> <em>analysis</em> <em>technique</em> <em>uses</em> <em>multiple</em> <em>regression</em> <em>methods</em> <em>assisted</em> <em>by</em> <em>the</em> <em>SPSS</em> <em>25</em> <em>program.</em> <em>The</em> <em>results</em> <em>of</em> <em>the</em> <em>research</em> <em>show</em> <em>that</em> <em>partially</em>&nbsp;<em>the</em> <em>leadership</em> <em>style</em> <em>variable</em> <em>t</em><em>count</em> <em>2.651</em>&nbsp;<em>&gt;</em> <em>t</em><em>table</em> <em>2.03552</em>&nbsp;<em>with</em> <em>a</em> <em>negative</em> <em>direction</em> <em>(left)</em> <em>and</em> <em>a</em> <em>significance</em> <em>value</em> <em>(0.012)</em> <em>&lt;0.05</em> <em>has</em> <em>a</em> <em>negative</em> <em>effect</em> <em>and</em> <em>significant</em> <em>to</em> <em>turnover</em> <em>intention.</em> <em>The</em> <em>workload</em> <em>variable</em>&nbsp;<em>partially</em>&nbsp;<em>has</em>&nbsp;<em>a</em>&nbsp;<em>positive</em>&nbsp;<em>and</em>&nbsp;<em>significant</em>&nbsp;<em>effect</em>&nbsp;<em>on</em>&nbsp;<em>tcount</em> <em>2.775</em>&nbsp;<em>&gt;</em>&nbsp;<em>ttable</em> <em>2.03552</em>&nbsp;<em>and</em>&nbsp;<em>a</em>&nbsp;<em>significance</em>&nbsp;<em>value</em>&nbsp;<em>of</em> <em>0.009</em> <em>&lt;</em> <em>0.05.</em> <em>The</em> <em>compensation</em> <em>variable</em> <em>partially</em> <em>has</em> <em>a</em> <em>negative</em> <em>and</em> <em>significant</em> <em>effect</em> <em>on</em> <em>turnover</em> <em>intention</em>&nbsp;<em>with</em> <em>a</em> <em>t</em><em>count</em> <em>of</em>&nbsp;<em>4.433</em>&nbsp;<em>&gt;</em> <em>t</em><em>table</em> <em>2.03552</em>&nbsp;<em>and</em> <em>a</em> <em>significance</em> <em>value</em> <em>of</em> <em>0.000</em> <em>&lt;</em> <em>0.05.</em> <em>Simultaneously,</em> <em>it</em> <em>shows</em> <em>that</em> <em>the</em> <em>variables</em> <em>of</em> <em>leadership</em> <em>style,</em> <em>workload</em> <em>and</em> <em>compensation</em> <em>have</em> <em>a</em> <em>significant</em> <em>effect</em> <em>on</em> <em>employee</em>&nbsp;<em>performance.</em> <em>Based</em> <em>on</em> <em>the</em> <em>value</em> <em>obtained</em> <em>(F-Test),</em> <em>it</em> <em>is</em> <em>known</em> <em>that</em> <em>F</em><em>count</em> <em>is</em>&nbsp;<em>9.350</em> <em>&gt;</em> <em>F</em><em>table</em> <em>2.89</em>&nbsp;<em>and</em> <em>the</em> <em>significance</em> <em>value</em> <em>is</em> <em>0.000</em> <em>&lt;0.05.</em></p> 2024-08-21T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4039 PENGARUH SERVICE EXCELLENCE TERHADAP CUSTOMER DELIGHT PADA PELANGGAN DOPAMINE CAFÉ RINGROAD 2024-08-21T03:56:14+02:00 Saut Purba purbasaut@gmail.com Robinson Sipahutar starrobin42@gmail.com Lambas Marisi Tua LG lambas.lg@gmail.com <p><em>This research aims to determine the effect of service excellence on customer delight for Dopamine Café Ringroad customers. This type of research is descriptive quantitative. The population in this study was Dopamine Café Ringroad customers who visited from January to June 2024, totaling 10,800 people. The sample in this study was 99 respondents using the Sample Random Sampling technique. The data analysis methods used are Instrument Test, Classic Assumption Test, Simple Linear Regression Test, Hypothesis Test and Coefficient of Determination Test. The research results show that service excellence has a positive and significant effect on customer delight among Dopamine Café Ringroad customers</em></p> 2024-08-21T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4040 PENGARUH EMPLOYER BRANDING DAN WORK LIFE BALANCE TERHADAP TURNOVER INTENTION PADA GENERASI Z DI KOTA MEDAN: JOB SATISFACTION SEBAGAI VARIABEL INTERVENING 2024-08-21T04:10:03+02:00 Helena Sihotang simarsoithelen@gmail.com Pandapotan Sitompul pandapotan@gmail.com <p><em>This study was conducted to determine how the influence of Employer branding and Work Life Balance on Turnover Intention in Generation Z in Medan City: Job Satisfaction as Intervening. The population of this research is generation Z employees in Medan City. The number of samples used was 100 people with sampling techniques using purposive samples. While collecting data using questionnaires and documentation. The data analysis technique uses SmartPLS software. The results of the Outer Model Test show that all original sample indicator values are&gt; 0.7, which means that all variable indicators used by researchers are declared valid. In addition, all statements from each variable are declared reliable which is characterized by a Cronbach's alpha value&gt; 0.7, Composite reliability&gt; 0.7 and Average Variance Extracted (AVE)&gt; 0.5. While the results of the inner model test show Employer branding has a positive influence on Turnover Intention, that Employer branding has a positive influence on Job Satisfaction, Job Satisfaction has a negative effect on Turnover Intention, Worklife Balance has a negative influence on Turnover Intention, Sample = 0.558, T Statistics = 9.219 and P Values = 0.000. These results indicate that Work Life Balance has a positive influence on Job Satisfaction, Employer branding has a negative influence on Turnover Intention through Job Satisfaction, Job Satisfaction is able to mediate the relationship between Work Life Balance and Turnover Intention</em></p> 2024-08-21T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4041 PENGARUH HOSPITALITY PUSTAKAWAN DAN SERVICE DIFFERENTIATION TERHADAP KINERJA LAYANAN PERPUSTAKAAN UNIVERSITAS KATOLIK SANTO THOMAS MEDAN 2024-08-21T04:22:52+02:00 Elizabeth Haloho Elisabeth.haloho@gmail.com Hilda Syaf’aini Harefa hilda11102015@gmail.com Ernita Siagian ernita14@gmail.com <p><em>This research aims to determine the influence of librarian hospitality and differential service both partially and simultaneously on the service performance of the Santo Thomas Catholic University Medan Library. The population in this study was 7,292 active students for the 2023/2024 academic year. The sample in the study was 99 respondents using the Simple Random Sampling technique. The analytical methods used are instrument tests, classical assumption tests, hypothesis tests, coefficient of determination tests and multiple linear regression analysis. The research results show (1) Based on the Partial Test (t Test) librarian hospitality has a positive and significant effect on the service performance of the Santo Thomas Catholic University Medan Library, (2) Based on the Partial Test (t Test) Service differentiation has a positive and significant effect on the service performance of the University Library Santo Thomas Catholic Medan, and (3) Based on the Simultaneous Test (F Test) of librarian Hospitality and Service differentiation simultaneously on the service performance of the Santo Thomas Medan Catholic University Library.</em></p> 2024-08-21T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4042 PENGARUH KOMPETENSI DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVINING PADA CU MAJU TARUTUNG 2024-08-21T04:57:04+02:00 Mario Nicolas Munthe marionicolas3394@gmail.com Antonius M. Purba purba.antoniusm@gmail.com Kornel Munthe kornel_munthe@yahoo.com <p><em>This research aims to analyze and determine the influence of competence, work culture on employee performance with job satisfaction as an intervining variable at CU Maju Tarutung. Primary data was obtained through questionnaires and secondary data using documentation techniques. The total population of this study was 37 people and using a saturated sampling technique the sample was also 37 people. The data analysis technique uses multiple regression analysis, but first a validity and reliability test is carried out as well as a classical assumption test, and then a hypothesis test is carried out using the t, F and Sobel tests. The results of this research show that the competency variables, work culture together have a significant effect on job satisfaction and the competency variables, work culture and job satisfaction together have a significant effect on the performance of CU Maju Tarutung employees. Partially, the competency and work culture variables have a positive and significant effect on job satisfaction and the competency, work culture and work satisfaction variables partially have a positive and significant effect on employee performance at CU Maju Tarutung. Competence has a positive effect on employee performance which is mediated by job satisfaction, job satisfaction is not able to mediate the effect of competence on employee performance, while work culture has a positive and significant effect on employee performance and job satisfaction is able to mediate the effect of work culture on employee performance</em></p> 2024-08-21T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4043 ANALISIS MINAT TRADING ONLINE MAHASISWA MELALUI MANFAAT DAN LAYANAN PADA PT AGRODANA FUTURES 2024-08-21T05:10:17+02:00 Helen Angelina Helen.angelina1@student.ukdc.ac.id Andrea Angel H Andrea.herliandri@student.ukdc.ac.id Jonathan Alexander P Jonathan.paoki@student.ukdc.ac.id Maria Widyastuti maria.widyastuti@ukdc.ac.id <p><em>Technological developments in this decade have made online trading increasingly popular,</em> <em>especially among young people, namely students, where they can invest with minimal capital and learn to understand global economic developments. PT Agrodana Futures as a verified company can be a forum for students to invest early on. This research also aims to analyze the influence of independent variables in the form of benefits and services on students' online trading interest. The population in the study were UKDC students with a sample of 50 active students majoring in UKDC management. The type of research used is quantitative research using a questionnaire as a research instrument. The sampling technique used is non-probability sampling or objective sampling. In this research, data processing uses SPSS version 25. Based on the results of data processing, it is said that all statement items are declared valid and all variables are declared reliable, and the classical assumption test is met. Based on the T test results, it can be concluded that services and benefits have a significant influence on student interest in Online Trading.</em></p> 2024-08-21T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4044 DESAIN PENGUKURAN KINERJA KOPERASI SIMPAN PINJAM (KSP) CU ABC DI KABANJAHE DENGAN MENGGUNAKAN METODE ANALISIS REARLS 2024-08-21T05:21:08+02:00 Aston L. Situmorang aston.situmorang@wbi.ac.id Habinsaran Maruli Tua Sagala habinsaran@wbi.ac.id <p><em>Savings and loan cooperatives must be able to create trust from both the community and members. To gain this trust, savings and loan cooperatives must have a good level of health. One of the cooperative financial performance appraisal systems is the PEARLS analysis system. The purpose of this study was to design a tool used to determine the health level of the Savings and Loans Cooperative (KSP) CU ABC di Kabanjahe-Kabanjahe in 2021 using the PEARLS analysis system. This research is a quantitative descriptive study using primary data and secondary data obtained from the Savings and Loans Cooperative (KSP) CU ABC di Kabanjahe-Kabanjahe. The data analysis technique used to answer these problems is PEARLS analysis. The results of this study indicate that the protection aspect shows less than ideal conditions, both from the availability of risk reserve funds for total bad loans of more than 12 months (P1) and the availability of risk reserve funds and allowance for bad loans of 1-12 months (P2). The protection aspect in the ratio P3, P4, P5 also shows that there is no default on loan repayments in the cooperative for more than 12 months. The P6 ratio shows results that are not ideal. Most aspects of an effective financial structure show that it is not ideal, especially for the ratios of E5, E7, E8, and E9. This aspect also shows that at ratio E1 the percentage of outstanding loans is ideal. In the ratio E2, E3, E4 indicates that the investment has been going well. Ratio E6 explains that the cooperative does not have loans to other parties. The aspect of asset quality, especially the ratio of total non-performing loans to total receivables, shows a ratio that is not ideal, while the ratio of non-productive assets to total assets shows an ideal ratio. Aspects of rates of return and cost, for two indicators, namely the ratio of member stock deposits and the ratio of operating costs, indicate ideal conditions. Aspects of liquidity, the ratio of liquidity to non-shares, the conditions are not ideal. Aspects of signs of growth that have indicators of member growth ratios that are not ideal and the ratio of growth of total assets to total assets at the beginning of the year indicate ideal conditions. The ratio of S1, S2, S4, S6 and S7 shows that there is no ideal growth. The S3, S5, S8 and S9 ratios are showing signs of ideal growth.</em></p> 2024-08-21T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4045 EFEK MODERASI LITERASI GIDITAL PADA PENGARUH DIGITAL EKONOMI TERHADAP PERKEMBANGAN UMKM KOTA MEDAN 2024-08-21T05:36:31+02:00 Imanuel Tarigan imanueltarigan1977@gmail.com Tomy Sun Siagian tommysunsiagian@graha-kirana.com Dhea Agusty Ningrum dheaagustyningrum@graha-kirana.com Mhd. Andi Rasyid andirasyid@graha-kirana.com <p><em>The development and economic growth of Indonesia is assisted by small and medium-sized micro enterprises (UMKM). With digital literacy as a moderator variable, this study aims to test the impact of the digital economy on UMKM's revenue in Medan City. In this study, a descriptive quantitative method was used; the sample used was a UMKM perpetrator in Medan City, with 100 respondents. Smart PLS version 3.0 is the analytical tool used. The results of this study show that the digital economy has a positive and significant impact on the income of small and medium-sized enterprises (SMEs) in the field. Digital literacy also plays an important role in regulating both variables. So, if digital literacy is maximized, UMKM's revenue will increase</em><em>.</em></p> 2024-08-21T00:00:00+02:00 Copyright (c) 2024 https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/4046 ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA UNTUK BERWIRAUSAHA DITINJAU DARI THEORY OF PLANNED BEHAVIOR 2024-08-21T05:58:30+02:00 Betniar Purba betniarpurba20@gmail.com <p><em>This study aims&nbsp; to analyze what are the dominant factors that influence student interest in entrepreneurship. The benefits of research, for universiti, are expected to be able to stimulate student interest in entrepreneurship through the entrepreneurship curriculum offered. For acdemics in the field of marketing and researchers who are interested in conducting studies in the same field, it is hoped that this reseach can be the basis for further research. Based on the results of the study, of the 22 factors that influences&nbsp; student interest in entrepreneurship, it turns out that the most dominant are: The first factor consists of: being disciplined, high commitment, Creative Innovative, Leadership, Have a confident&nbsp; attitude,&nbsp; Productive character, Dare to take action, Reliable expertise, Have experience, Courage to face risks, and Independence. Second factor consists of: Being intersested in business opportunities and Foresight. The third factor consists of: Encouraging parent, Family support and Friends support. The fourth factor consists of: Support business partners, Friends support which is considered important and Cooperate with business partners. The fifth factor consists of: Realistic thinking and Perceived ease and careful planning.To&nbsp; enhance studenst’ interest in entrepreneurship, it is recommended to integrate entrepreneurship courses into the curriculum, organize structured entrepreneurship programs or workshops, provide training and mentoring bysuccesful business practitioners or alumni, foster collaboration with local business actors, develop softskills, organize extraculliculer activitities, offer financial support, establish business endeavors. Parent support and motivate their children to become entrepreneurs, because parents have a very strong rule in forming entrepreneurial interests.</em></p> 2024-08-21T00:00:00+02:00 Copyright (c) 2024