Jurnal Manajemen dan Bisnis

PENGARUH PELATIHAN, MOTIVASI INTRINSIK DAN EKSTRINSIK TERHADAP KINERJA KARYAWAN PADA PT. PLN (PERSERO) ULP BERASTAGI

2024-02-25T04:26:48+01:00

This research aims to determine and explain the influence of training, intrinsic and extrinsic motivation on employee performance. To achieve this goal, research was carried out at PT. PLN (Pesero) ULP Berastagi using the census as a sampling technique obtained a sample of 52 employees. The data used is primary and secondary data. By using multiple regression analysis as an analytical tool, the following results were obtained: Training has a positive and significant effect on employee performance, intrinsic motivation has a positive and significant effect on employee performance, extrinsic motivation has a positive and significant effect on employee performance. Variations in training, intrinsic and extrinsic motivation are able to explain variations in employee performance by 73.8 percent. Intrinsic motivation is the most important variable to maintain for employees with a bachelor's/diploma education and extrinsic motivation is a very important variable for employees with a high school education and the intrinsic motivation variable is a variable that has a consistent impact on employee performance.

PENGARUHI KUALITAS PELAYANAN JASA GOJEK TERHADAP KEPUASAN PELANGGAN DI KOTA MEDAN

2024-02-25T05:30:42+01:00

This research aims to investigate the influence of service quality consisting of responsiveness, guarantee, physical evidence, empathy and reliability on customer satisfaction. This research collected data using a questionnaire method and conducted a survey of 210 consumers who had experience using Gojek services in Medan City. Data analysis was carried out using a multiple regression approach using SPSS Version 25 software. The results show that of the five dimensions of service quality, only two aspects, namely responsiveness and reliability, can increase satisfaction. Meanwhile, the other three dimensions of service quality, namely guarantee, physical evidence and empathy, cannot increase consumer satisfaction.

FAKTOR – FAKTOR PENYEBAB KURANGNYA MINAT MAHASISWA BERWIRAUSAHA (Studi Kasus : Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Katolik Santo Thomas)

2024-02-25T05:40:51+01:00

This study aims to investigate the factors causing a lack of interest among students in entrepreneurship in the Management Program of the Faculty of Economics and Business at the Catholic University of Santo Thomas. Data collection methods involved questionnaires and interviews with the participation of 125 students, and data analysis techniques utilized factor analysis.The research findings reveal that the primary factors influencing the lack of entrepreneurial interest among students can be categorized into seven main groups. The first group includes the fear of starting, reluctance to face risks, fear of challenges, lack of self-reliance, lack of experience, and insufficient family support. The second group involves the fear of failure, parental disapproval, and dependence on parents. The third group comprises the inability to identify opportunities, lack of talent, the desire to become an employee, and the absence of capital. The fourth group includes a lack of business management skills, low self-confidence, and social stigma. The fifth group encompasses a lack of perseverance, innovation, creativity, and mentorship. The sixth group involves difficulties in sales, time management challenges, and a lack of collaboration. The seventh group encompasses the fear of stepping out of the comfort zone and past experiences of failure.To enhance students' interest in entrepreneurship, it is recommended to integrate entrepreneurship courses into the curriculum, organize structured entrepreneurship programs or workshops, provide training and mentoring by successful business practitioners or alumni, foster collaboration with local business actors, develop soft skills, organize extracurricular activities, offer financial support, establish business incubators on campus, and provide access to facilities and infrastructure supporting business endeavors.

PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PAKET DATA TELKOMSEL PADA MASYARAKAT KELURAHAN BABURA SUNGGAL KECAMATAN MEDAN SUNGGAL MEDAN

2024-02-26T01:33:32+01:00

This research aims to explore the impact of variables such as brand predictability, brand preference, brand competence, brand reputation, and company trust on purchasing decisions. The research sample involves 96 respondents, and data collection utilizes questionnaires and interviews, with data analysis employing multiple linear regression techniques. The study results reveal that the variables of brand predictability (Pm), brand preference (Kpm), brand competence (Km), brand reputation (Rm), and company trust (Kp) positively influence purchasing decisions. Both the F-test and t-test indicate that each variable has a positive and significant impact, both partially and simultaneously, on purchasing decisions. The correlation coefficient (r) of 0.688 suggests a strong relationship among brand predictability, brand preference, brand competence, brand reputation, and company trust with purchasing decisions. Meanwhile, the coefficient of determination (R Square) of 0.444 indicates that 44.4% of the variation in purchasing decisions can be explained by these variables, while 55.6% is influenced by other unexamined factors. It is advisable to consider expanding the research sample by involving more respondents from the same neighborhood or other neighborhoods in similar regions. Expanding the scope of the study can provide a more comprehensive understanding of the impact of brand trust on purchasing decisions in diverse community contexts.

PENGARUH PENGEMBANGAN SUMBER DAYA MANUSIA, FASILITAS KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN PADA PT MUTIFA MEDAN

2024-02-26T01:38:41+01:00

ABSTRACT

The aim of this research is to analyze the influence of human resource development, work facilities and incentives on employee performance at PT Mutifa Medan. Data was obtained from respondents with a population of 40 employees and using a saturated sampling technique, the sample size was also 40 employees. The analysis technique used in this research is multiple linear regression with the validity, reliability and classical assumptions first tested and then the F test and t test carried out. The research results show that HR development, facilities and incentives simultaneously have a significant effect on employee performance, HR development, work facilities and incentives partially have a positive and significant effect on employee performance at PT. Mutifa Medan, and the R2 coefficient value is 0.840, this shows that variations in employee performance can be explained by variations in HR development, facilities and incentives of 84% while another 16% can be explained by other factors.

ANALISIS KEPUASAN DOSEN FAKULTAS EKONOMI DAN BISNIS TERHADAP UNIVERSITAS KATOLIK SANTO THOMAS MEDAN

2024-02-26T01:46:15+01:00

This research aims to assess lecturer satisfaction at the Faculty of Economics and Business, Santo Thomas Catholic University, Medan. Utilizing a descriptive and quantitative approach, the study includes 36 respondents selected through census sampling. Data collection employed a questionnaire via a Google Form link, and the analysis method used is descriptive. Results reveal that the dimension of Research and Scientific Work signifies strong satisfaction (scale 4) among lecturers, with the highest score of 76.04% out of the 9 studied dimensions. Competency Development, Career/Position Development, Community Service (PkM), Library Services, Administrative Services, Additional Tasks, Welfare Needs, and Social/Religious Needs register satisfaction at scale 3 (Fair/Medium), ranging from 0.50% to 0.75%. Dissatisfaction levels are weak/low, below 0.50%. Recommendations include improving elements related to Research and Scientific Work, which are currently at scale 4. Additionally, efforts are needed to enhance satisfaction levels in Competency Development, Career/Position Development, Community Service (PkM), Library Services, Administrative Services, Additional Tasks, Welfare Needs, and Social/Religious Needs, aiming for scale 4 and 5.

PENGARUH SISTEM INFORMASI MANAJEMEN DAN LINGKUNGAN KERJA TERHADAP KINERJA TENAGA KEPENDIDIKAN PADA UNIVERSITAS KATOLIK SANTO THOMAS

2024-02-26T02:28:26+01:00

This study entitled "The Influence of Management Information System and Work Environment on Educational Staff Performance at University of Saint Thomas Sumatera Utara". The purpose of this study was to determine the effect of Management Information System and Work Environment on Educational Staff Performance. This research method is descriptive research, hypothesis testing using multiple regression analysis. Data processing is done using SPSS. The population in this study were 78 educational staffs. In this study, sampling using the slovin formula, the number of samples in this study was 42 people. Based on the F test, it is known that the influence of the management information system and work environment on the performance seducational staff, together has a significant effect on the performance of staff. Based on the t test, it is known that the management information system has a positive and significant effecton the performance of educational staff and work environment has a positive and significant effecton the performance of educational staff. Based on the results of multiple linear regression, it is known that the variable that has the greatest influence on the performance of educational staff University Saint Thomas, Sumatera Utara is the work environment, which is 16,8 percent.

PENGARUH GAYA KEPEMIMPINAN, MOTIVASI DAN PENGEMBANGAN KARIER TERHADAP KINERJA BERDASARKAN PERSEPSI KARYAWAN DIVISI AIRPORT SECURITY PT. ANGKASA PURA I BALIK PAPAN

2024-02-26T15:25:04+01:00

THE INFLUENCE OF PRICE AND SHOPPING CONVENIENCE ON ONLINE PURCHASE DECISIONS OF STUDENTS OF THE FACULTY OF COMPUTER SCIENCE, SANTO THOMAS CATHOLIC UNIVERSITY ON THE E-COMMERCE SHOPPE

2024-02-26T15:35:07+01:00

In the current era of globalization, the internet is increasingly sophisticated and continues to develop, especially in the field of marketing, both in national and international markets. This competition is coupled with selectiveness. Companies must be able to communicate their products to consumers in selecting products for consumption. Under conditions like this, companies must be responsive to consumer desires. One of the popular e-commerce sites in Indonesia is Shopee.co.id. In this research, the independent variables are price (X1) and convenience (X2), while the dependent variable is the online purchasing decision (Y). This research aims to determine and analyze the influence of price and shopping convenience on online purchasing decisions of students from the Faculty of Computer Science at the E-Commerce Shoppe. The type of research used is quantitative research. The data processed is the result of distributing questionnaires to students of the Faculty of Computer Science at events using Google Form. The number of samples that will be used is 86 students. The sampling technique is: accidental sampling. In analyzing the data, the instruments used are the validity test, reliability test, multiple linear regression equation, f test, t test, and coefficient of determination test. The results of this research show that the results of the multiple linear test show that price has a negative and significant effect , comfort has a positive and significant effect. significant to online purchasing decisions of St. Catholic University Computer Science students. Thomas at E-Commerce Shoppe purchasing decisions.

PERILAKU PENGGUNAAN IKLAN FACEBOOK TERHADAP KINERJA BISNIS UMKM BERBASIS DIGITAL

2024-02-26T15:46:12+01:00

This research investigates the factors that encourage MSMEs to use Facebook advertising and its impact on business kinerjance. Using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the study validates a theoretical model through a survey of 250 Indonesian MSME owners. The results show a direct and significant influence between compatibility, social influence, and perceived ease of use on Facebook advertising behavior. However, no influence was found from cost, facilitating conditions, or perceived usefulness. The perceived financial resource availability factor has a significant moderating effect on the relationship between Facebook advertising and business kinerjance. Generally, Facebook advertising does not significantly influence business kinerjance, especially in terms of profit and efficiency, but it positively affects indicators supporting business kinerjance, such as growth, personal goals, and reputation.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI LAPTOP ASUS PADA MAHASISWA FAKULTAS EKONOMI DAN ILMU SOSIAL UNIVERSITAS SARI MUTIARA INDONESIA

2024-02-26T16:00:42+01:00

The aim of this research is to determine and analyze product quality and price, which have a positive and significant effect, either partially or simultaneously, on the interest in purchasing Asus laptops among students at the Faculty of Economics and Social Sciences, Sari Mutiara University, Indonesia. The research method used is a quantitative descriptive research method. The population in this study were consumers, totaling 375 students using Asus laptops. The technique for determining the sample in this research used Simple Random Sampling with a sample size of 100 respondents using the Slovin approach. The data measurement scale in this study uses a Likert scale. The data analysis techniques used are instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing and coefficient of determination testing (R2). The results of the research show that (1) the Product Quality variable has a positive and significant effect on buying interest, (2) the Product Quality Variable has a positive and significant effect on buying interest, and (3) the Product Quality and Price variables have a simultaneous positive and significant effect on buying interest .

PENGARUH KEMITRAAN DAN MANAJEMEN PENGETAHUAN TERHADAP KEUNGGULAN BERSAINGUNIVERSITAS KATOLIK SANTO THOMAS MEDAN

2024-02-26T16:11:14+01:00

This research aims to determine the influence of partnerships and knowledge management, both partially and simultaneously, on the competitive advantage of Santo Thomas Catholic University, Medan. The population in this study was 6,540 active students for the 2022/2023 academic year. The sample in the study was 98 respondents using the Simple Random Sampling technique. The analytical methods used are instrument tests, classical assumption tests, hypothesis tests, coefficient of determination tests and multiple linear regression analysis. The research results show (1) Based on the Partial Test (t Test) partnership has a positive and significant effect on the competitive advantage of Santo Thomas Catholic University Medan, (2) Based on the Partial Test (t Test) knowledge management has a positive and significant effect on the competitive advantage of Santo Thomas Catholic University Medan, and (3) Based on the Simultaneous Test (F Test) of partnership and knowledge management simultaneously competitive advantage of Santo Thomas Catholic University Medan

PENGARUH SERVICE DIFFERENTIATION DAN REPUTASI TERHADAP KEUNGGULAN BERSAING UNIVERSITAS KATOLIK SANTO THOMAS MEDAN

2024-02-26T16:38:59+01:00

This research aims to determine the influence of differential service and good reputation partially and simultaneously on the competitive advantage of Santo Thomas Catholic University, Medan. The population in this study was 6,540 active students for the 2022/2023 academic year. The sample in the study was 98 respondents using the Simple Random Sampling technique. The analytical methods used are instrument tests, classical assumption tests, hypothesis tests, coefficient of determination tests and multiple linear regression analysis. The research results show (1) Based on the Partial Test (t Test) Service differentiation has a positive and significant effect on the competitive advantage of Santo Thomas Catholic University Medan, (2) Based on the Partial Test (t Test) reputation has a positive and significant effect on the competitive advantage of Santo Thomas Catholic University Medan, and (3) Based on Simultaneous Test (F Test) Service differentiation and reputation simultaneously competitive advantage Santo Thomas Catholic University Medan.

APAKAH KARAKTERISTIK INDIVIDU DAN BEBAN FINANSIAL BERKONTRIBUSI PADA MASALAH KESEHATAN? BUKTI DARI INDONESIA

2024-02-26T16:50:12+01:00

Coronary Heart Disease (CHD) poses a significant health concern in West Java, Indonesia, necessitating earnest attention in terms of prevention and management strategies. In this study, we conducted a comprehensive analysis of 300 CHD patients in West Java to identify factors contributing to the prevalence of this condition. Our findings reveal that several factors exert a notable influence on CHD prevalence in this region. Primarily, accommodation costs have been identified as a major risk factor, with an increase in housing expenses correlating positively with a rise in CHD cases. This indicates that financial hardships, particularly related to housing, can have a profound impact on cardiovascular health in West Java. Additionally, income level plays a significant role, with individuals earning higher incomes tending to have an elevated risk of CHD. Age is also a crucial factor, with older individuals exhibiting a higher propensity for CHD. Smoking habits have emerged as a significant risk factor as well. These results underscore the need for targeted attention towards economic issues and lifestyle factors in CHD prevention efforts in West Java. The implications point towards the necessity for policies supporting access to affordable housing, more effective anti-smoking campaigns, and heightened public awareness about the risk factors associated with CHD. With a deeper understanding of these factors, it is hoped that more efficacious measures can be implemented to alleviate the CHD burden in West Java.

ANALISIS PENGARUH KEPEMIMPINAN VISIONER, KOMPETENSI DAN STRES KERJA TERHADAP PRODUKTIVITIAS KERJA KARYAWAN PADA PT. ALFO CITRA ABADI MEDAN

2024-02-26T16:59:40+01:00

This research aims to explore the influence of visionary leadership, competence, and work stress on employee productivity at PT. Alfo Citra Abadi Medan. The study involves 107 employees selected through simple random sampling from a total population of 147 in the production division. Data was collected using a questionnaire and analyzed through various tests, including validity, reliability, descriptive analysis, multicollinearity, heteroscedasticity, Glejser, normality, multiple linear analysis, linear correlation coefficient, partial hypothesis (t-test), simultaneous hypothesis (F-test), and determination coefficient calculation. Descriptive analysis results indicate that visionary leadership, competence, and work stress at PT. Alfo Citra Abadi Medan are considered satisfactory. Partial analysis reveals positive and significant influences of visionary leadership and competence on employee productivity, while work stress negatively and significantly affects productivity. Simultaneously, visionary leadership, competence, and work stress collectively have a positive and significant impact on employee productivity, explaining 41.5% of the variation, with the remaining 58.5% influenced by unexamined variables like motivation and work environment.

ANALISIS PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. MENARA ABADI PERSADA MEDAN

2024-02-26T17:09:37+01:00

This study explores the impact of leadership style, working environment, and compensation on employee performance at PT. Menara Abadi Persada Medan. Using a descriptive and quantitative approach with 76 employees as respondents, the research employs questionnaires to collect data. Analysis involves validity and reliability tests, descriptive analysis, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, multiple linear correlation coefficient test, t-test for partial hypothesis, F-test for simultaneous hypothesis, and determination coefficient calculation. Results show that leadership style, working environment, and employee performance are very good, while compensation is good. Partial analysis indicates a positive and significant influence of leadership style, working environment, and compensation on employee performance. Simultaneously, these factors collectively contribute 92.5% to enhance employee performance, with 7.5% influenced by unexamined variables like work commitment, discipline, job satisfaction, and others.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA BARU TA 2023/2024 MEMILIH PROGRAM STUDI MANAJEMEN PADA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KATOLIK SANTO THOMAS MEDAN

2024-02-26T17:20:22+01:00

This research aims to analyze factors affecting new students' decisions in selecting the Management Study Program at the Faculty of Economics and Business, Universitas Katolik Santo Thomas, for the Academic Year 2023/2024. The study, involving 187 new students, employs questionnaires and interviews, with factor analysis used for data analysis. Key factors influencing decisions include accreditation status, image perception, parental influence, availability of student dormitories, fee absence, faculty members' education level, reputation, educator friendliness, and family recommendations. The study recommends adding variables for a comprehensive understanding of factors influencing students, providing insights for improving higher education management. Future research should consider expanding the respondent pool during each admission cycle.

PENGARUH KOMPENSASI, KEPEMIMPINAN, DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA KOPERASI SIMPAN PINJAM (KSP) KARYA MURNI BINJAI

2024-02-26T17:32:34+01:00

This research aims to evaluate the influence of compensation, leadership, and work environment on employee job satisfaction at the Cooperative Savings and Loan (KSP) Karya Murni Binjai. With a sample size of 64 individuals, data was collected through questionnaires and interviews, then analyzed using multiple linear regression. The results indicate that compensation, leadership, and the work environment simultaneously have a positive and significant impact on job satisfaction, with an f-value of 22.446 (F-table = 2.31). Partially, compensation (t-value = 3.986), leadership (t-value = 3.716), and the work environment (t-value = 2.035) also show significant effects (t-table = 1.661). A correlation coefficient (r) of 0.745 suggests a strong relationship, and a coefficient of determination (R Square) of 0.555 indicates that these variables can explain 55.5% of job satisfaction variability.Based on these findings, it is recommended to evaluate compensation policies, including reviewing salary levels and incentives, and implementing recognition programs to enhance employee motivation. Leadership training, supportive leadership styles, and mentoring can strengthen the supervisor-subordinate relationship. Evaluating workplace factors, such as improving lighting, temperature, and facilities, and promoting an inclusive work culture, is essential. Providing space for employee input can also enhance overall workplace conditions.

PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN KESADARAN MEREK TERHADAP LOYALITAS MEREK TEH BOTOL SOSRO

2024-02-26T17:46:03+01:00

This study aims to evaluate the partial and simultaneous effects of brand image, brand trust, and brand awareness on brand loyalty for "The Botol Sosro" using a sample of 96 respondents. Data were collected through questionnaires and documentation, and analyzed using multiple linear regression. The research findings indicate that brand image (CM), brand trust (KM), and brand awareness (KesM) have a positive impact on brand loyalty for "The Botol Sosro". Brand trust holds a more significant influence compared to other variables. The t-test results show that CM = 2.236 with a significance of 0.028, KM = 2.675 with a significance of 0.009, and KesM = 2.110 with a significance of 0.038. With a 5% margin of error, Ho is rejected, and H1 is accepted, indicating that all three variables significantly and positively influence brand loyalty. The F-test reveals an F value of 25.407 with a significance of 0.000, confirming that collectively, brand image, brand trust, and brand awareness have a positive and significant impact on the loyalty of Botol Sosro tea. The correlation coefficient (r) of 0.818 indicates a very strong relationship between brand loyalty and brand image, brand trust, and brand awareness. The coefficient of determination (r2) of 0.669 signifies that these three independent variables can explain 66.9% of the variation in brand loyalty, leaving 33.1% explained by other factors. To strengthen brand image, brand trust, and brand awareness, consistency in visual elements and brand messaging across all communication channels is crucial. Building consumer trust through transparency, consistent communication, and ensuring that products or services meet or exceed expectations will enhance a positive reputation and customer trust.