Jurnal Manajemen dan Bisnis

PENGARUH STRUKTUR MODAL, KEBIJAKAN DEVIDEN, DAN STRUKTUR KEPEMILIKAN MANAJERIAL TERHADAP HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2020-2022

Nadia Yesinta Prisillia — 2025-03-09

This research aims to determine and analyze the influence of capital structure, dividend policy and managerial ownership on share prices in manufacturing companies listed on the Indonesia Stock Exchange for the 2020-2022 period. The population in this study was 173 manufacturing companies listed on the Indonesia Stock Exchange for the 2020-2022 period. The sampling technique was purposive sampling, so 18 companies were obtained as samples. The data analysis technique used is multiple linear regression analysis, with the classical assumption test first carried out in the analysis, then hypothesis testing is carried out using the t test and F test. The research results show that partially, capital structure has a positive and significant effect on stock prices, dividend policy has a negative and insignificant effect on stock prices, and managerial ownership has a positive and insignificant effect on stock prices. Simultaneously, capital structure, dividend policy and managerial ownership have a significant effect on share price

PENGARUH KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN PASIEN RAWAT JALAN PADA RUMAH SAKIT IMELDA

Putri Handini Tambunan — 2025-03-09

This study aims to determine and explain the influence of service quality, prices and facilities on outpatient satisfaction at Imelda Hospital. Data was collected using surveys, documentation and interviews. The research approach used was quantitative, with 100 respondents selected using purposive sampling. The data in this study were analyzed using SPSS. The research results show that service quality, prices and facilities have a good influence. Together they have a positive and significant effect on patient satisfaction. The coefficient of determination value of 0.441 shows that 44.1% of patient satisfaction can be explained by service quality, price and facilities while the remaining 55.9% is explained by other factors such as trust, location and brand image.

PENGARUH MINAT PERILAKU BERWIRAUSAHA SEBAGAI VARIABEL MEDIASI DALAM PENGEMBANGAN THEORY OF PLANNED BEHAVIOR

Peran Simanihuruk — 2025-03-09

This study aims to analyze the role of entrepreneurial behavioral intention as a mediating variable in the development of the Theory of Planned Behavior. The research was conducted in Medan City, with a population consisting of individuals engaged in entrepreneurship within the city. The sample of the study included 400 respondents randomly selected from the population. Data collection was carried out through questionnaires and documentation, while data analysis was performed using Smart PLS version 4.0. The results of the study show that attitude toward entrepreneurial behavior has a significant positive effect on entrepreneurial intention (t-statistic 3.584 > 1.96; p-value 0.000) as well as on entrepreneurial behavior (t-statistic 3.006 > 1.96; p-value 0.003). Subjective norms from reference groups also have a significant positive effect on entrepreneurial intention (t-statistic 2.139 > 1.96; p-value 0.032) and entrepreneurial behavior (t-statistic 2.031 > 1.96; p-value 0.042). Perceived behavioral control has a significant positive effect on entrepreneurial intention (t-statistic 4.043 > 1.96; p-value 0.000) and entrepreneurial behavior (t-statistic 11.194 > 1.96; p-value 0.000). Self-confidence positively influences entrepreneurial intention (t-statistic 4.825 > 1.96; p-value 0.000), but does not have a significant effect on entrepreneurial behavior (t-statistic 0.168 < 1.96; p-value 0.867). Entrepreneurial intention has a positive effect on entrepreneurial behavior (t-statistic 2.576 > 1.96; p-value 0.010). Entrepreneurial intention was found to significantly mediate the influence of entrepreneurial attitude on entrepreneurial behavior (t-statistic 2.060 > 1.96; p-value 0.039). However, entrepreneurial intention does not mediate the influence of subjective norms on entrepreneurial behavior significantly (t-statistic 1.578 < 1.96; p-value 0.115). Similarly, entrepreneurial intention does not significantly mediate the influence of perceived behavioral control on entrepreneurial behavior (t-statistic 1.925 < 1.96; p-value 0.054). On the other hand, entrepreneurial intention significantly mediates the influence of self-confidence on entrepreneurial behavior (t-statistic 2.326 > 1.96; p-value 0.020). To enhance entrepreneurial intention and behavior, synergy between education, industry, and society is necessary to create an environment that supports entrepreneurship. Training programs that combine business simulations, mentoring, and confidence-building can help foster a positive entrepreneurial attitude. Additionally, social support from family, friends, and entrepreneur communities, as well as access to capital and supportive regulations, are crucial to optimizing individual potential for sustainable entrepreneurship.

PENGARUH KOMUNIKASI INTERNAL STRES KERJA DAN KONFLIK KERJA TERHADAP KINERJA BERDASARKAN PERSEPSI KARYAWAN PT. ELNUSA PETROFIN CABANG BALIKPAPAN

Hermin Nainggolan — 2025-03-09

This research aims to determine the influence of internal communication, work stress, and work conflict on performance based on the perceptions employees of PT Elnusa Petrofin Cabang Balikpapan partially and simultaneously. This research data was obtained from employee performance reports for 3 years, namely the 2021-2023 period with a sample size of 41 respondents. The data analysis technique used is with the help of the SPSS version 25 program. Based on the results of the partial hypothesis research test, it shows that the independent variable (internal communication) has no positive and significant effect on (employee performance), a t-count value of -4.437 > from t table 2.026 and a significance value of 0.000 < 0.05. The independent variable (work stress) partially has a negative and insignificant effect on (employee performance). The t value obtained is -0.503 < from t table 2.026 and the significance value is 0.618 < 0.05. The independent variable (work conflict) partially has a negative and insignificant effect on (employee performance). The t value obtained is -0.633 < from t table 2.026 and the significance value is 0.531 > 0.05. Simultaneously, it shows that the variables of internal communication, work stress and work conflict do not have a significant effect on employee performance, obtaining an F value of 0.826 < from F table of 2.85 and a significance value of 0.488 > 0.05

PRODUCT INNOVATION STRATEGIES AND MARKET ORIENTATION TO IMPROVE MARKETING PERFORMANCE AT MEATBALL MSMES IN BEKASI CITY

Syahyono Syahyono — 2025-03-09

Fierce competition in the meatball industry encourages MSMEs to innovate in products and marketing strategies. Product innovations such as flavor variants, raw material quality, and unique presentation can increase consumer appeal. In addition, a market orientation that understands customer needs and preferences is a key factor in increasing satisfaction and market share. However, the relationship between product innovation, market orientation, and marketing performance still needs to be further researched to provide new insights for MSMEs in increasing their competitiveness. Research method: This study uses a qualitative approach with in-depth interviews with MSME meatball owners and actors in Bekasi City and observation of the marketing process applied. The results of the study show that, simultaneously and partially, the orientation of market orientation variables, product creativity, and product innovation innovation have a positive and significant effect on the marketing performance of Meatball MSMEs in Bekasi City. Therefore, the right product innovation strategy and market orientation that focuses on consumer needs and desires can be key factors in improving the competitiveness and marketing performance of MSMEs. that product innovation, such as the development of flavor variants, the quality of raw materials, and innovations in presentation, plays an important role in attracting consumers' attention. In addition, market orientation based on understanding consumer preferences and product adaptation to market trends has been proven to increase customer satisfaction and expand market share. This study shows that market orientation has a significant effect on the marketing performance of Meatball MSMEs in Bekasi, while product innovation has a smaller direct influence. However, innovation still plays a role in strengthening market orientation. Therefore, MSMEs are advised to focus more on understanding market needs while continuing to innovate in order to increase their competitiveness and business growth.

PENGARUH PROMOSI DAN MUTASI PEGAWAI TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI SEBAGAI VARIABEL MODERATING

Joan Kurniawan Wicaksana — 2025-03-09

This study aims to determine the extent to which promotion and transfer affect employee performance with motivation as a moderating variable at the Kejaksaan Negeri Yogyakarta. The sampling technique used is accidental sampling, with a total of 50 respondents from the office. Data collection was conducted using questionnaires, interviews, and observations. The data analysis tool used is SEM-PLS with SmartPLS 4.1 software. The conclusions of this study are: (1) Promotion has a negative and insignificant effect on employee performance. (2) Transfer has a negative and insignificant effect on employee performance. (3) Motivation has a positive and significant effect on employee performance. (4) Promotion has a negative and insignificant effect on employee performance with motivation as a moderating variable. (5) Transfer has a negative and insignificant effect on employee performance with motivation as a moderating variable.

DARI DAPUR KE DUNIA MAYA: PEMASARAN PRODUK TATA BOGA MELALUI MEDIA SOSIAL DI MEDAN

Deddy Ray Girsang — 2025-03-09

This study discusses the role of social media as a dominant force in marketing strategies, particularly in the culinary industry in Indonesia, with a focus on the city of Medan. In recent years, the rapid growth of social media users has created significant opportunities for businesses to leverage these platforms in reaching a broader consumer base. This research refers to previous studies that show social media not only functions as a promotional tool but also as a means to build more interactive relationships between businesses and consumers. By understanding this dynamic, businesses in the culinary sector can formulate more effective marketing strategies that are responsive to consumer needs, thus enhancing their competitiveness in an increasingly competitive market. This study is expected to provide valuable insights for entrepreneurs on how to optimally utilize social media to achieve their marketing objectives.

PERAN INOVASI DAN KREATIVITAS DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF UMKM DI KELURAHAN BANTAN

M. A. Jaya Damanik — 2025-03-09

This study aims to explore the role of innovation and creativity in enhancing the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Bantan Village, Medan Tembung District. The research focuses on Toko Besi Sadar Jaya, which faces competition from large stores and online marketplaces. Using a qualitative approach and case study method, this study identifies the innovation and creativity strategies implemented, such as product diversification, improving customer service, and utilizing social media for promotion. The findings indicate that product and service innovation, combined with creative marketing, have a significant impact on increasing sales and competitiveness. However, challenges such as limited resources and price competition remain obstacles. This research provides practical contributions for MSME practitioners in adopting innovation and creativity strategies and offers recommendations for future researchers to expand the study to other sectors. Therefore, this study contributes to the development of literature related to innovation and competitiveness in MSMEs in Indonesia.

PENGARUH KEPUASAN KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOMINFO KOTA MEDAN

Prima Yudhistira — 2025-03-09

This study discusses issues related to low levels of job satisfaction, work discipline, and the quality of the work environment, which impact suboptimal work results and frequent delays in task completion. The purpose of this research is to analyze the effects of job satisfaction, work discipline, and work environment on employee performance at the Communication and Information Office (KOMINFO) of Medan City. This study uses a quantitative approach with a Likert scale to measure the variables being examined. Data were collected through questionnaires distributed to all permanent employees of the Medan City KOMINFO Office, totaling 56 individuals. Validity and reliability tests were conducted to ensure the accuracy of the data. Data analysis was performed using multiple linear regression, hypothesis testing, and the coefficient of determination. The results show that: (1) job satisfaction partially affects employee performance at the Medan City KOMINFO Office; (2) work discipline partially affects employee performance; (3) the work environment partially influences employee performance; and (4) simultaneously, job satisfaction, work discipline, and work environment together have a positive and significant effect on employee performance at the Medan City KOMINFO Office.

PENGARUH DISKON TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK CAMILLE BEAUTY

Elma Halimah — 2025-03-09

This study aims to examine the effect of discounts on purchasing decisions for Camille Beauty products. The increasing market competition demands companies to develop effective marketing strategies, one of which is through offering discounts. Based on an associative study with a quantitative approach, data were collected through online questionnaires distributed to Camille Beauty consumers. The results of the simple regression analysis showed that discounts have a significant and positive effect on purchasing decisions, with a coefficient of determination (R²) of 39.1%. This means that 39.1% of the variability in purchasing decisions can be explained by the discount variable. These findings indicate that the larger the discount offered, the higher the tendency for consumers to purchase Camille Beauty products.

TREN HEALTHY FAST FOOD : ANALISIS MODEL BISNIS DAN POTENSI PERTUMBUHAN DI ERA GAYA HIDUP SEHAT DI KOTA MEDAN

Aditiya Pratama Daryana — 2025-03-10

The trend of a healthy lifestyle is increasing among urban communities, including in Medan City, driving the growth of the healthy fast food industry. This study aims to analyze the business model and factors influencing the growth of the healthy fast food industry in Medan City using multiple regression analysis. Data were collected through a quantitative survey of 200 healthy food consumers and in-depth interviews with business owners. he findings indicate that digital marketing strategy has the most significant impact on business growth, followed by product pricing and product innovation. Healthy food businesses that optimize marketing through social media, online ordering applications, and digital promotion strategies have a greater opportunity to expand their market share. Meanwhile, although healthy food is relatively more expensive than conventional fast food, consumers are still willing to purchase if the product provides clear health benefits. Product innovation also contributes to increasing customer loyalty. The implications of this study emphasize the importance of digital marketing strategies and innovation in accelerating the growth of healthy food businesses, as well as the need for government policies to support this industry, such as incentives for healthy food entrepreneurs

MOTIVASI DAN RETENSI SUMBER DAYA MANUSIA KESEHATAN DI DAERAH TERPENCIL DI INDONESIA

Karl Frizts Pasaribu — 2025-03-10

The availability of healthcare workers in remote areas is a major challenge within the healthcare system in Indonesia. This study aims to analyze the motivation factors and retention strategies of healthcare workers in remote regions through a systematic literature review method. A total of 21 relevant scientific articles were analyzed to understand the factors influencing the motivation and retention of healthcare workers. The study results show that healthcare workers' motivation is influenced by financial incentives, career development, as well as social and work environment factors. Policies such as the Nusantara Sehat Program and special capitation have helped improve the distribution of healthcare workers, although there are still challenges in their implementation. Non-financial factors, such as job satisfaction and support, also play a role in the sustainability of healthcare workers in remote areas. Therefore, more comprehensive policies are needed to ensure the sustainability of programs and the equitable distribution of healthcare workers across Indonesia.

PENGARUH HUBUNGAN INTERPERSONAL DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING (STUDI PADA KPKNL YOGYAKARTA)

Afid Khatul Hidayah — 2025-03-10

The following study aims to find the influence of interpersonal relationships and the work environment on employee performance by work motivation as an intervention variable at KPKNL Yogyakarta. Quantitative method with a population of 58 respondents. The sample was utilized through a saturated sample technique with SEM (Structural Equation Modeling) analysis. The research conclusions can be concluded that: (1) interpersonal relationships have an influence on employee performance (2) interpersonal relationships have an influence on work motivation (3) the work environment has no influence on employee performance (4) the work environment influences work motivation (5) work motivation has no influence on employee performance (6) work motivation is not proven as an intervening variable between the influence of interpersonal relationships on employee performance and (7) work motivation is not proven as an intervening variable between the influence of the work environment on employee performance.

PENGARUH GREEN ACCOUNTING MELALUI PENGELOLAAN LIMBAH DAN EFISIENSI ENERGI TERHADAP KINERJA KEUANGAN PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI)

Fitri Sulistiyana — 2025-03-10

This research is conducted to analyze the impact of Green Accounting implementation through Waste Management and Energy Efficiency on the financial performance of manufacturing companies listed on the Indonesia Stock Exchange (IDX). Green Accounting has become an important focus in the business world as it integrates environmental aspects into corporate financial reporting to support business sustainability. This study uses a quantitative research method and secondary data obtained from the financial statements and sustainability reports of manufacturing companies in the consumer goods sub-sector listed on the IDX for the period 2020-2023. The independent variable (X) used is Green Accounting, measured through waste management and energy efficiency, while the dependent variable is financial performance, measured using Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). Data is analyzed using the Partial Least Squares (PLS) method. The results of the research show that the implementation of Green Accounting through waste management and energy efficiency has a significant impact on the company's financial performance. Effective waste management can reduce operational costs and enhance the company's reputation, while energy efficiency helps lower production costs and increase profitability. This study provides practical implications for companies to not overlook environmental aspects in business operations to achieve better financial performance while supporting sustainable development.