Rancang Bangun  Sistem Informasi Sebagai Media Promosi Dengan Metode RAD Pada UMKM Kopi Bintang Berbasis Website

Muhamad Sidik; Triloka  Mahesti

Authors

Muhamad Sidik Politeknik Negeri Semarang
Triloka Mahesti Politeknik Negeri Semarang

Keywords:

Design Website, Peromotional Media, Rapid Application Development, Black Box Testing

Abstract

technology has now penetrated many sector, including the culinary industry. One particularly effective strategy is the use of online technologi through websites. Content displayed on digital pages can make food and beverage products more attractive, while simultaneously opening up business opportunities to reach more customers. Website also provide a more communicative and interactive promotional space. Kopi bintang is one example of a culinary business focused on processed food and beverage products. In the initial stages, the promotional strategy used relied solely on social media, but these efforts did not yield optimal results in attracting consumers, there fore, innovation was needed in the form of a website that no tonly supports promotions but also supports business processes more effectively. This research was conducted using interviews, field observations, and desk research. After data collection, the system was designed using the rapit application development (RAD) approach. System evaluation was conducted through black bos testing to ensure each feature operated as intended and met its objectives. The resulting output was a website design that server a promotional medium for the kopi bintang MSME.

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