KUKIMA : Kumpulan Karya Ilmiah Manajemen

PENGARUH PEMBERIAN MATA KULIAH KEWIRAUSAHAAN TERHADAP MINAT MAHASISWA BERWIRAUSAHA

Rab, 06 Nov 2024 00:00:00 +0100

The purpose of this study was to determine and explain the effect of providing entrepreneurship courses on students' interest in entrepreneurship. Data collection was carried out using a questionnaire. Before the hypothesis test was carried out, a classical assumption test was carried out first. The analysis used simple linear regression, t-test hypothesis testing and determination coefficient analysis. From the results of data processing, a simple linear regression equation was obtained where: Y = 7.616 + 0.457 X + ei. The results of this study indicate that 1) There is an effect of providing entrepreneurship courses on students' interest in entrepreneurship, this is indicated by the calculated t value > t table (2.058 > 1.985); 2) There is a moderate relationship between providing entrepreneurship courses and students' interest in entrepreneurship because the correlation coefficient value is 0.479 which lies between 0.40 - 0.599; 3) The percentage contribution of the influence of the independent variable (providing entrepreneurship courses) to the dependent variable (students' interest in entrepreneurship) is 22.9%. Or the variation of independent variables used in the model (giving entrepreneurship courses) is able to explain 22.9% of the variation of the dependent variable (students' interest in entrepreneurship). While the remaining 77.1% is influenced or explained by other variables not included in this research model.

IMPLEMENTASI MANAJEMEN KINERJA DI UNIKA SANTO THOMAS MEDAN

Anitha Paulina Tinambunan — Rab, 06 Nov 2024 00:00:00 +0100

The management model of higher education institutions can be equated with a business model of higher education management services that must be managed professionally like other business institutions, but while still prioritizing academic quality as a "service product" that must be achieved. The performance management model is a framework that integrates how organizations set and align goals, eval_uate employee performance and encourage sustainable development. Since 2016 under the leadership of rector Dr. Frietz R. Tambunan, Unika Santo Thomas Medan has established a new performance management system with model from Armstrong & Baron because the starting point is changing the vision & mission in order to adapt to environmental changes. This means that there is a self-renewing cycle that explains the strategic goals of the organization with the goals of teams and individual employees. During the period of Prof. Sihol Situngkir (2020-2022), the Deming model was applied and utilized special software applications (LMS & SIAK) to simplify the performance management process (software based model). Rector Prof. Dr. Maidin Gultom SH, M.Hum uses the Torrington and Hall model. This can be seen from the existence of performance plans, monitoring from LPM and LPSI, regular eval_uations and awards at the end of the year and throughout the year. Performance management must be implemented to improve efficiency, effectiveness & employee productivity. Dr. Frietz R. Tambunan implemented the Performance for World Class Manufacturing (PWCM) system because it uses a new approach to quality by applying Total Quality Management (TQM) & a change in the way of managing employee with encouraging improved performance (Employee Involvement). Rector Prof. Sihol Situngkir implemented a Performance Measurement Questionnaire (PMQ) that resembles Behaviorally Anchored Rating Scales (BARS) by linking performance appraisals to certain behaviors that are considered important in the job. Rector Prof. Dr. Maidin Gultom SH, M.Hum implements a Balance Scorecard (BSC) which measures organizational performance in the aspect of customer satisfaction (the existence of a certificate 15021001 at Faculty of Economics and Business) and operational efficiency by conducting Benchmarking to Unika Atma Jaya Yogyakarta (UAJ) & Unika Parahyangan Bandung (UNPAR) and performance expectations expressed in continuous improvement targets such as the existence of an Sistem Penjamin Mutu Internal (SPMI) & implementing Ministry of Research, Technology and Higher Education Indonesia by engaging in MBKM (Merdeka Belajar Kampus Merdeka)

PENGARUH HARGA, LOKASI DAN DIGITAL MARKETING TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING

Peran Simanihuruk, Darwis Tamba, Antonius M Purba, Putri Dwi Ana Sitorus — Rab, 06 Nov 2024 00:00:00 +0100

The objective of this research is to analyze the influence of price, location, and digital marketing on customer loyalty, with customer satisfaction as an intervening variable. The research population includes all visitors who have used the services of Atsari Hotel Parapat, while the research sample consists of 99 respondents. Data collection techniques employed were questionnaires and documentation, and data analysis was conducted using SMART PLS-4. The research results indicate that price does not have a positive and significant effect on customer satisfaction when examined partially. Similarly, price does not have a positive and significant effect on customer loyalty when examined partially. Location has a positive and significant effect on customer satisfaction when examined partially. Location also has a positive and significant effect on customer loyalty when examined partially. Digital marketing has a positive and significant effect on customer satisfaction when examined partially. Digital marketing also has a positive and significant effect on customer loyalty when examined partially. Customer satisfaction, when examined partially, has a positive effect on customer loyalty. Price does not have a positive and significant effect on customer loyalty with customer satisfaction as an intervening variable. Location does not have a positive and significant effect on customer loyalty with customer satisfaction as an intervening variable. Digital marketing has a positive and significant effect on customer loyalty with customer satisfaction as an intervening variable. With an R-Square value, customer loyalty can be explained by 72.2%, while the remaining 27.8% is influenced by other factors. Customer satisfaction can be explained by 42.6%, while the remaining 57.4% is influenced by unknown factors not covered in this research.

PENGARUH CONTENT MARKETING DAN INFLUENCER TERHADAP MINAT BELI KONSUMEN PT. MAKMUR DEKORINDO LESTARI MEDAN

Afrina, Errie Margery, Seri — Rab, 06 Nov 2024 00:00:00 +0100

This research was conducted on consumers at PT. Makmur Dekorindo Lestari Medan. The purpose of this research is to determine and analyze the influence of Content Marketing and Influencers on Consumer Purchase Interest. The population and sample in this study amounted to 45 people. The sampling technique used was saturated. The data collection technique is by distributing questionnaires and interviews. Data analysis uses multiple linear regression analysis. The conclusion in the research is that simultaneously Content Marketing and Influencers have a positive and significant effect on PT Consumer Buying Interest. Makmur Dekorindo Lestari Medan. Partially, Content Marketing influences PT Consumer Buying Interest. Makmur Dekorindo Lestari Medan. Partially, Influencers have no influence on PT Consumer Buying Interest. Makmur Dekorindo Lestari Medan. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.188 or 18.8% and the remaining 81.2% is influenced by other factors outside the research model such as sales promotion, personal selling, service quality, advertise, influencer credibility, WOM, live streaming, etc.

PENGARUH KONFLIK DAN FASILITAS KERJA TERHADAP KINERJA KARYAWAN PADA PT. BUDI PERKASA ALAM MEDAN

Ria Veronica Sinaga, Kristin Br Sihombing — Rab, 06 Nov 2024 00:00:00 +0100

PENGARUH REKRUTMEN, DISIPLIN KERJA DAN LINGKUNGAN KERJA NON FISIK TERHADAP KINERJA KARYAWAN PADA PT. PLN (Persero) ULP MEDAN SUNGGAL

Tomas Edin S. Ndruru, Miska Irani Tarigan, Saut Purba, Sinar Ritonga — Rab, 06 Nov 2024 00:00:00 +0100

The objective of this investigation is to eval_uate the impact of recruitment, work discipline, and non-physical work environment on the performance of employees at the Medan Sunggal Customer Service Unit of PT PLN (Persero). Quantitative analysis is the methodology employed in this investigation. The data was collected through a questionnaire distribution survey that was administered to 63 (sixty-three) personnel of the Medan Sunggal Customer Service Unit of PT PLN (Persero). The Statistical Package for the Social Sciences (SPSS) software is utilized to conduct multiple linear regression data analysis, while saturated sampling or census sampling techniques are employed for sampling. The data processing conducted yields a multiple linear equation, the results indicating that recruitment has a substantial impact on employee performance. The performance of employees is significantly influenced by their work discipline. The non-physical work environment has a substantial impact on employee performance. The extent of the influence of recruitment, work discipline, and non-physical work environment on employee performance is indicated by the coefficient of determination (R2) of 91.7%. The remaining 8.3% is influenced by factors that are not included in this study. The F test results that H₀ is rejected and H₁ is accepted. This implies that the recruitment variables, work discipline, and non-physical work environment have a positive and significant impact on employee performance at the Medan Sunggal Customer Service Unit of PT. PLN (Persero).

PENGARUH IKLIM ORGANISASI, ETOS KERJA DAN KEMAMPUAN INDIVIDUAL TERHADAP KINERJA KARYAWAN PADA PT. DOS NI ROHA DISTRIBUTION CABANG MEDAN

Jarison Purba, Betniar Purba — Rab, 06 Nov 2024 00:00:00 +0100

This research aims to determine and explain the influence of organizational climate, work ethic and individual abilities on employee performance at PT. DNR Distribution Medan Branch. The total population in this study was 72 employees and the sample size used a purposive sampling technique, namely those related to sales with a total of 60 people. The analysis techniques used in this research are validity and reliability tests, classical assumptions, multiple linear regression, t test, F test, and determinant coefficient (R2) using SPSS Version 25.. The research results show that there is an influence between the independent variables, namely organizational climate, work ethic and individual ability, on the dependent variable, namely employee performance. From the results of simultaneous testing (F test) shown in the Fcount value of (32.345) > Ftable (2.77) with a significance level of 0.000 <0.05, it can be concluded that organizational climate, work ethic and individual ability have a simultaneous and significant effect on employee performance. From the results of the partial test (t test), the Organizational Climate value tcount (5.006) > ttable (1.672), Work Ethic value tcount (4.340) > ttable (1.672) and Individual Ability tcount (2.056) > ttable (1.672). This means that organizational climate, work ethic and individual abilities have a positive and significant effect on employee performance at PT. DNR Distribution Medan Branch. From the results of the discussion of multiple linear regression Y= 0.191 + 0.424(X1) + 0.318(X2) + 0.110(X3) + ei. It can be concluded that Organizational Climate, Work Ethic and Individual Abilities have a positive and significant effect on Employee Performance at PT. DNR Distribution Medan Branch. The determinant coefficient (R Square) is 0.614. This means that 61.4% of variations in employee performance can be explained by variations in organizational climate, work ethic and individual abilities, while another 38.6% can be explained by other factors not included in this research.

PENGARUH LOKASI, WORD OF MOUTH (KOMUNIKASI DARI MULUT KE MULUT) DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL YAMAHA PADANG MOTOR SIDIKALANG

Rab, 06 Nov 2024 00:00:00 +0100

PENGARUH INFLASI, SUKU BUNGA, PERTUMBUHAN EKONOMI DAN NILAI TUKAR TERHADAP HARGA SAHAM PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR Di BURSA EFEK INDONESIA PERIODE 2019-2023

Esli Silalahi, Elsa Simanihuruk, Donalson Silalahi — Rab, 06 Nov 2024 00:00:00 +0100

This research aims to determine and analyze the influence of inflation, interest rates, economic growth and exchange rates on share prices in banking companies listed on the Indonesia Stock Exchange for the 2019-2023 period. The population in this research is 47 banking companies listed on the Indonesia Stock Exchange for the 2019-2023 period. The sampling technique used was purposive sampling, so that 27 banking companies were obtained with a research period of 5 years. The data analysis technique used is multiple linear regression analysis and descriptive statistical analysis. Hypothesis testing uses the t test and F test with a significance level of 5%. The research results show that partially, inflation has a negative and insignificant effect on banking company share prices, interest rates have a negative and significant effect on banking company share prices, economic growth has a positive and insignificant effect on banking companies, and the exchange rate has a positive and significant effect on prices. banking company shares. Simultaneously inflation, interest rates, economic growth and exchange rates have a significant effect on banking company share prices. The value of share prices can be explained by inflation, interest rates, economic growth and exchange rates by 0.117 or 11.7% as shown by the R-square results.

PENGARUH KEPEMIMPINAN, PENGEMBANGAN KARIR DAN HUMAN RELATION TERHADAP KINERJA KARYAWAN PADA KANTOR OTORITAS BANDAR UDARA WILAYAH II KUALANAMU

Rab, 06 Nov 2024 00:00:00 +0100

The aim of this research is to find out and explain Leadership, Career Development and Human Relations on Employee Performance at the Kualanamu Region II Airport Authority Office. namely in the form of a statement that is accompanied by previous alternative answers, so that respondents can choose one of the alternatives. The techniques used in this research include validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, hypothesis testing (F test and t test) and coefficient of determination analysis. Data analysis in this research uses SPSS version 25. From the research results This shows that the multiple linear regression equation where: Y = 1,218+ 0,310X₁ + 0,425X₂ + 0,224X₃Leadership, Career Development, and Human Relations variables together (simultaneously) have a positive and significant effect on employee performance at the Kualanamu Region II Airport Authority Office. While partially showing that leadership has a positive and significant effect on employee performance at the Kualanamu Region II Airport Authority Office with a multiple regression coefficient value of 0.310 and a significant value of 0.003 <0.05 (smaller than the error tolerance value), career development has a positive and significant effect on employee performance at the Kualanamu Region II Airport Authority Office with a multiple regression coefficient value of 0. 425 and a significant value of 0.000 <0.05 (smaller than the error tolerance value), 425 and a significant value of 0.000 <0.05 (smaller than the error tolerance value), human relations have a positive and significant effect on employee performance at the Kualanamu Region II Airport Authority Office with a multiple regression coefficient value of 0.224 and a significant value of 0.007 <0.05 (smaller than the error tolerance value).

PENGARUH MOTIVASI, PENGALAMAN KERJA DAN PENGAWASAN TERHADAP KINERJA TENAGA KEPENDIDIKAN PADA UNIVERSITAS KATOLIK SANTO THOMAS

Elisabeth Simangunsong, Desputri Frnasisca Sinaga — Rab, 06 Nov 2024 00:00:00 +0100

This research aims to test and analyze the influence of motivation, work experience and supervision on the performance of educational staff at Santo Thomas Catholic University, Medan. Data collection was carried out on a population of 72 people with a sample of 42 people obtained using the Slovin technique and determined using the stratified random sampling method. Data analysis used SPSS version 25. The data analysis techniques used in this research were validity, reliability, multiple linear regression analysis and hypothesis testing (t test and f test). From the partial test results, the t test shows that the t value is 7.720 > ttable 1.686 with a significance level of 0.000 < 0.05, that motivation has a positive and partially significant effect on the performance of educational staff. Likewise, work experience shows tcount of 9.315 > ttable 1.686 with a significant level of 0.000 <0.05, that Work experience has a partially positive and significant effect on the performance of educational staff. Furthermore, the t test on supervision shows that the t value is 3.535 > t table 1.686 with a significance level of 0.001 < 0.05, that supervision has a positive and partially significant effect on the performance of educational staff. The F test shows that motivation, work experience and supervision simultaneously have a significant effect on the performance of educational staff at Santo Thomas Catholic University, Medan. With a value of Fcount of 52.072 > Ftable of 3.24 with a significance level of 0.000 < 0.05. The results of this research conclude that the multiple linear regression equation is Y= 0.089 + 0.268MO + 0.453PK + 0.139P + e. This means that motivation, work experience and supervision have a partially positive and significant effect on the performance of educational staff at Santo Thomas Catholic University, Medan.The coefficient of determination (R square) value is 0.804 or 80.4%, meaning that the performance of educational staff can be explained by motivation, work experience and supervision. Meanwhile, 19.6% can be explained by other variables not included in this research such as discipline and workload.

PENGARUH BEBAN KERJA, KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. BPR PIJER PODI KEKELENGEN CABANG SIMPANG SELAYANG

Joy Roberto Pandiangan, Anitha Paulina Tinambunan — Rab, 06 Nov 2024 00:00:00 +0100

This study aims to determine and explain the effect of workload, compensation and organizational culture on employee performance at PT. BPR Pijer Podi Kekelengen Simpang Selayang Branch. Data were obtained directly from respondents (employees) at PT. BPR Pijer Podi Kekelengen Simpang Selayang Branch. The population of this study was 34 people and the number of samples through saturated sampling techniques or census was 34 people. The analysis techniques used in this study were validity and reliability tests, measurement model analysis (outer model), structural model eval_uation (inner model) and eval_uation of the goodness and suitability of the model. The results of the study indicate that there is a relationship between the independent variables, namely workload, compensation and organizational culture, and the dependent variable, namely employee performance at PT. BPR Pijer Podi Kekelengen Simpang Selayang Branch. From the results of the structural model eval_uation test (inner model) there is a significant influence of workload on employee performance with t statistic (2.174) calculation result greater than 1.96 (t table) and p-value (0.015 <0.05), there is a significant influence of compensation on employee performance with t statistic (2.193) calculation result greater than 1.96 (t table) and p-value (0.014 <0.05), there is a significant influence of organizational culture on employee performance with t statistic (2.296) calculation result greater than 1.96 (t table) and p-value (0.011 <0.05). From the results of the eval_uation of the goodness and suitability of the model, it can be concluded that the model estimate is 0.086 which means that the model has an acceptable fit. Empirical data can explain the influence between variables in the model. The results of the determinant coefficient test (R Square) are 0.726. This means that employee performance can be explained by workload, compensation and organizational culture by 76.2% while the remaining 23.8% can be explained by other factors not examined in this study.