AN ANALYSIS OF WOMEN’S LANGUAGE STYLE IN JAY SHETTY’S PODCAST

Abstract

This study aimed to identify and analyze the language style used by female guest stars in Jay Shetty’s On Purpose podcast, namely Kendall Jenner, Kim Kardashian, and Selena Gomez, based on Martin Joos’ theory of language style. The main focus of this study was to determine the types of women’s language styles used by the speakers. This study used a descriptive qualitative method. The data were collected from three selected podcast episodes using documentation and transcription techniques. The utterances of the speakers were then classified into Joos’ five types of language styles, namely frozen style, formal style, consultative style, casual style, and intimate style. The analysis showed that there were 97 data found in the interview with Kendall Jenner, consisting of 33 consultative styles, 63 casual styles, and one intimate style. There were 108 data found in the interview with Kim Kardashian, consisting of 49 consultative styles, 57 casual styles, and two intimate styles. Meanwhile, there were 92 data found in the interview with Selena Gomez, consisting of 27 consultative styles and 65 casual styles. The frozen and formal styles did not appear in this podcast because the nature of women’s speech in this context tended to be conversational, spontaneous, and personal. Thus, it can be concluded that the most dominant women’s language style used by the three guest stars was the casual style. These findings showed that the context of communication and interpersonal relationships greatly influenced the choice of women’s speech style, especially in digital conversational media such as podcasts.