PENGARUH FASILITAS, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN MENGINAP PELANGGAN PADA OASE GUEST HOUSE MEDAN
Keywords:
facilities, price, promotion, decision to stayAbstract
The purpose of this study was to determine how much influence facilities, prices, and promotions have on the decision to stay at Oase Guest House Medan. The method used in this study is a descriptive method with a quantitative approach. The sample of this study was 89 customers at Oase Guest House Medan. The analysis used in this study was the multiple regression analysis technique. By using the help of SPSS software, the results of the study were obtained in the form of a determination coefficient value (R2) of 0.877 or 87.7%. Thus, this value means that the variables Facilities (X1), price (X2) and Promotion (X3) contribute an influence of 87.7% on the price of Oase Guest House Medan, while the remaining 12.3% is influenced by other variables not discussed in this study. In addition, the dominant test statistics, it can be seen that the promotion variable (X3) has the largest beta coefficient with a standardized coefficient b of 0.524 compared to other variables that have standardized coefficient b values below 0.524.References
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