PERANCANGAN SISTEM INFORMASI PENJUALAN DALAM MEMASARKAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) KERAJINAN TANGAN KHAS KOTA MEDAN

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including in the city of Medan. However, most MSMEs in the city of Medan still face obstacles in managing sales and marketing their products efficiently. The main objective of this research is to design and implement a sales information system to increase effectiveness and efficiency in marketing handicrafts typical of Medan City. Many MSMEs still rely on traditional sales methods, such as offline and via social media. Based on this, a Sales Information System was designed that integrated various aspects, including stock management, order processing, payment and delivery tracking. The author designed this software using the PHP language with the CodeIgniter framework. using the Systems Development Life Cycle (SDLC) waterfall model as a system design method. This website will also provide services with various features that enable MSMEs to promote their products online through an integrated e-commerce platform.