PENGARUH COSTUMER EXPERIENCE DAN CUSTOMER BONDING TERHADAP DAYA SAING PADA KONSUMEN DI MEGA PARK MEDAN

Authors

  • Elizabeth Haloho Fakultas Ekonomi, Universitas Katolik Santo Thomas Medan
  • Idamawati Universitas Sari Mutiara
  • Maretta Ginting Universitas Sari Mutiara

Keywords:

Customer Experience, Customer Bonding, Competitiveness

Abstract

The purpose of this research is to find out and analyze customer experience which has a positive and significant effect on competitiveness, to know and analyze customer bonding which has a positive and significant effect on competitiveness, and to know and analyze customer experience and customer bonding which have a positive and significant effect simultaneously on competitiveness. to consumers in Mega Park Medan. The research method used is a quantitative descriptive research method. The population in this study were 96,000 consumers who had visited Mega Park Medan from January to June 2022. The technique for determining the sample in this study used Propotionate Stratified Random Sampling with a sample size of 100 respondents. The scale of data measurement in this study uses a Likert scale. The data analysis technique used is instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination test (R2). The results showed that (1) the variable customer experience has a positive and significant effect on competitiveness, (2) the variable customer bonding has a positive and significant effect on competitiveness, and (3) the variable customer experience and customer bonding simultaneously has a positive and significant effect on competitiveness. Competitive with consumers in Mega Park Medan.

Warning: Invalid argument supplied for foreach() in /opt/lampp/htdocs/ojs/plugins/generic/usageStats/UsageStatsPlugin.inc.php on line 788

Downloads

Download data is not yet available.

Author Biography

Elizabeth Haloho, Fakultas Ekonomi, Universitas Katolik Santo Thomas Medan

FE

References

Ahmad, D.D. 2011. Analisis Hubungan Costumer Experience Terhadap Loyalitas Konsumen Pada Café Gossip. InSearch. Vol. 6.

Apriani,B.L. et.al. 2020. The Impact of Islamic Relational Bonding on Visitors Revisit Intention.Int.J.Soc.Sci.World (TIJOSSW) No. 2 Vol. 2 Hal. 6-14

Auh, S., Menguc, B., Katsikeas, C. S., & Jung, Y. S. 2019. When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link. Journal of Marketing Research, 56(6), 1012–1033

Danish, Rizwan Qaiser,et.al. 2018. The Impact of Service Quality and Service Value on Customer Satisfaction through Customer bonding: Evidence from telecommunication Sector. Jurnal Of Natural and Social Sciences, Vol. 7 No. 1, h. 42.

Godovykh, M., & Tasci, A. D. 2020. Customer experience in tourism: A review of definitions, components, and measurements. Tourism Management Perspectives, 35, 100694

Hafiz, Muhammad Sayuti. 2015. Analisis Pengaruh Customer Experience Terhadap Minat Beli Ulang Konsumen Pada KAfe Nom Nom Eatery Bandung. Bandung : Telkom University

Hasan, Ali. 2013. Marketing. Yogyakarta : Media Pressindo

Ikhsan,Arfan,dkk. 2014. Metodologi Penelitian Bisnis Untuk Akuntansi dan Manajemen. Bandung : Citapustaka Media

Kuncoro, Mudrajad. 2007. Ekonomika Industri Indonesia Menuju Negara Industri Baru 2030. Yogyakarta : Andi

Kuspriyono, Taat dan Nurelasari, Ela. 2018. Pengaruh Social Media Marketing Terhadap Customer bonding dan purchase to intention.. Cakrawala Vol. 18 N0. 2, h. 237

Majid, Aminul. 2020. Implementasi Strategi Customer Bonding Di PT Mina Wisata Islami Tour dan Travel Surabaya. Skripsi. Surabaya : Universitas Islam Negeri Sunan Ampel

Pangiuk, Ambok. 2021. Strategi Daya Saing Pasar Tradisional Di Indonesia. Praya : Forum Pemuda Aswaja

Panjaitan, Valentino. 2016. Analisis Indikator Daya Saing Industri Pariwisata Di Kabupaten Samosir. Skripsi. Medan : Universitas Sumatera Utara

Porter, Michael E. 2008. Strategi Bersaing (competitive strategy). Tangerang : Karisma Publishing Group

Senjaya,V.et.al. 2013. Pengaruh Customer Experience Quality Terhadap Customer Satisfaction dan Customer Loyalty Di Café Excelso Tunjungan Plaza Surabaya : Perspektif B2c. Manajemen Pemasaran Petra. Vol.1 No.1 Hal. 1-5

Siyoto, Sandu & Ali Sodik. 2015. Dasar Metodologi Penelitian. Yogyakarta : Literasi Media Publishing

Sugiyono. 2014. Cara Mudah Menyusun : Skripsi, Tesis & Disertasi. Bandung : Alfabeta

Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung : Alfabeta

Suliyanto. 2011. Ekonometrika Terapan. Yogyakarta : Andi Offset

Tyrväinen, O., Karjaluoto, H., & Saarijärvi, H. 2020. Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail. Journal of Retailing and Consumer Services, 57, 102233

Wardhana, R. E. 2016. Pengaruh Customer Experience terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai variabel Intervening (Studi pada konsumen Mie Rampok Tahanan Surabaya). Jurnal Ilmu Manajemen Vol. 4 No.3

Yunika. 2017. Daya Saing Ekspor Industri Alas Kaki Antara Indonesia Dan China Di Pasar Amerika Serikat Tahun 2011-2014. Jurnal Ilmu Sosial dan Ilmu Politik. Vol. 4 No. 2 h.3

Downloads

Published

2023-02-24

How to Cite

Haloho, E. ., Idamawati, I., & Ginting, M. . (2023). PENGARUH COSTUMER EXPERIENCE DAN CUSTOMER BONDING TERHADAP DAYA SAING PADA KONSUMEN DI MEGA PARK MEDAN. Jurnal Manajemen Dan Bisnis, 23(1), 140–147. Retrieved from https://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/2515

Issue

Section

Artikel